1. © 2013 IBM Corporation Building a smarter planet Quick Reference Guide IBM System x and Flex Systems Channel Programs and Incentives Please refer to the announcement letters on PartnerWorld for the official terms and conditions November 8, 2013 1

2. © 2013 IBM Corporation Building a smarter planet Quick Links to Incentive Announcement Letters On-Going OffersPW Letter PartnerRewardsCC1301-016 PerformanceRewardsCC1310-282 System x Specialty and Specialty Elite513-365 PureFlex Specialty513-264 BP Led System x513-337 New Customer Rewards513-323 Express Server + Options513-454 FlexPac Discount ProgramCC1311-298 Flex System Entry Bundle513-204 Solution Accelerator Incentive513-444 Channel Evaluation Program513-351 Technology Access Program513-073 Pre-Sales Services ProgramTechline Public Sector Fee (Complimentary Marketing)513-001 Know Your IBM (KYI)513-179 Blade to Flex sales ContestCC1310-283 V3700 BP Federal End User Incentive513-402 V3700 Advanced Function Incentive513-449 Public Sector Fee (Complimentary Marketing)513-001 Know Your IBM (KYI)513-472 Limited Time Offers Flex System Enterprise Chassis First-In-Location promo513-477 Blade to Flex Business Partner Sales ContestCC1310-283 RTS ServicePac promo513-271 Programs and Reference Systems Registration ProgramCC1307-217 Key Business Partner Resource LinksBP Resources 2 Register for a PartnerWorld ID

3. © 2013 IBM Corporation Building a smarter planet 2013 Incentives Landscape 3 JanFebMarchAprilMayJuneJulyAugSeptOctNovDec New Customer Rewards New Customer Rewards 9% Bid Code Flex System and System x System x Focus PureFlex Minimum Margin ProgramPureFlex Minimum Margin Program, PureFlex Specialty and Specialty Elite, PartnerRewards, KYI, Systems RegPureFlex Specialty and Specialty ElitePartnerRewardsKYI,Systems Reg IBM System x - BladeCenter – iDataPlex – Flex System FlexPac Discount Program Deep discounts on bundlesFlexPac Discount Program BP Led BP Led 5% Bid Code System x until September 30th PerformanceRewardsPerformanceRewards Up to 3.5% net rev rebate System x ServicePacServicePac 10% Bid Code Express server with OptionsExpress server with Options 10% Rebate on Options sold with Express Server Other Programs PureFlex and Flex Systems PerformanceRewardsPureFlex and Flex Systems PerformanceRewards Up to 3.5% net rev rebate New Customer Rewards 9% Bid CodeNew Customer Rewards Flex System Entry Bundle Flex System Entry Bundle Deep discounts on bundles Flex System Focus Solution Accelerator Solution Accelerator Discounts on cross Brand solutions Blade to Flex sales Contest Weekend Vegas GetawayBlade to Flex sales Contest Channel EvalChannel Eval, TAP, Public Sector Fee, Specialty and Specialty Elite, Pre-Sales Services, PartnerRewards, KYI, STPTAPPublic Sector FeeSpecialty and Specialty ElitePre-Sales ServicesPartnerRewardsKYISTP Other Programs Solution Accelerator Solution Accelerator Discounts on cross Brand solutions V3700 Fed BP End User V3700 Advanced Function Blade to Flex Sales Contest Flex Chassis 1 st in Location

4. © 2013 IBM Corporation Building a smarter planet Bid Codes and Rebates 4 Frequently Asked Questions What can Bid Codes be combined with? – Bid Codes can be combined with all other Bid codes for the same product provided the pricing is “on Grid pricing” and all other Ts&Cs of the incentive are followed – Bid Codes can be combined with back end rebates unless restricted by the Ts&Cs of the incentive announcement letter – Bid codes cannot be combined with Special Bid pricing What can Back End Rebates be combined with? – Back End Rebates can be combined with Bid Codes unless restricted by the Ts&Cs of the incentive announcement letter – Back End Rebates can also be combined with other Back End Rebates unless restricted by the Ts&Cs of the incentive announcement letter – Back End Rebates are not dependent on “on Grid pricing” unless restricted by the Ts&Cs of the incentive letter