3. Checklist  Treasure Triangle  What is Drip Marketing?  The 7 must-have drips for your business  Treasure Triangle Workshop

6. Opportunity Overwhelm!!!

7. “Hunter who chase 2 rabbits, catch none.”

10. E-mail Blast / Promos

12. E-Newsletter

16. What is Drip Marketing? “Drip” … as in measured drips of water over a period of time to keep plants adequately hydrated. Not a flood… followed by a drought So… planned/scheduled points of contact over a period of time to keep business relationships alive and nurtured

17. Why do it? Law of 7…12…29… whatever Build relationship Implement Business Owner Philosophy Consistency People aren’t ready to commit yet…

18. What is included in drip marketing E-mail Phone Call Post Card E-mail Survey

19. How Long Should a Drip Campaign Last? As long as the average time it takes to make a sale

20. Where Do You Start? “I’m in a boring business! How can I find exciting content for my industry?” “ How do I coordinate all the pieces and parts? CRM? Email software? Metrics? Aagghh!” “I don’t have time!” “I can’t write!” “Will drip work for my business? “What’s the best sequence so I don’t spam?”

22. The 7 most common triggers in your business 1. Website Lead 2. Expiration Date/Service Contract Renewals 3. Estimate Follow-up 4. Inactive Customer 5. Pre and Post Event & Tradeshow 6. First-time Customer 7. Networking Prospect

23. 7 Must-Have Drips Website Leads/Inquiries

24. 7 Must-Have Drips Cold Prospect

25. 7 Must-Have Drips Estimate Follow-up

26. 7 Must-Have Drips Pre- and Post-Event or Tradeshow

27. 7 Must-Have Drips First Time Customer

28. 7 Must-Have Drips Inactive Customer

29. 7 Must-Have Drips Expiration Date Renewals Company Policy Changes Government Regulation Changes/Deadlines

30. Other Drips Lost Sale Demo Follow up No Interest Now (vs Lost Sale) Referral Follow-up Networking

33. 10 Steps To Launch a Drip 1. Pick a trigger 2. Segment (target) your list 3. Determine the timing and duration 4. Decide the ideal way to follow up (email, phone, direct mail, etc.) 5. Write compelling “big picture” messages 6. Hyperlink to your “digital assets” (website, SM, blog, industry stats, etc.) 7. Launch Campaign 8. Analyze your results and tweak 9. Repeat or write another drip to another segment 10. Repurpose your drip as blog posts and/or SM status updates

35. Where Are You Bleeding the Most? Top 7 … And More! 1. Website Lead 2. Cold Prospect 3. Proposal Follow-up 4. Pre- and Post-Event or Trade Show 5. First-time Customer 6. Inactive Customer 7. Expiration Date Renewals 1. Lost Sale 2. Demo Follow up 3. No Interest Now (vs Lost Sale) 4. Referral Follow-up 5. Networking

36. Thank You! Lori Feldman, aka “The Database Diva” 314-485-4350 x 102 lori@thedatabasediva.com Skype: thedatabasediva