1. 4 th Jan – 31 st Jan

2. IDEA - SEE THE RADIO a one-of-a-kind initiatives by the largest radio network in India - To create awareness about challenges faced by the hearing-impaired & make - people learn the sign language which will give feeling of belongingness to this The impossibility of the idea is what has helped to crack it! Recognized at the UN level Let’s make it BIGger

3. PART 1 - SEE THE RADIO 27th September was celebrated as The World Day of the Deaf. For the first time in the country and probably in the world, the non hearing experienced ‘SEE THE RADIO’ with 92.7 Big FM. Whatever the jocks said was interpreted for them via sign language. Executed from 27 th Sept to 2 nd October.

4. PARTNERS J. Walter Thompson and Hellen Keller institute is partners with us and are giving us inspiring stories Content on development that has taken place in the field of technology for the deaf along with the obstacles and taboo that the deaf face on an everyday level.

5. PART 2 - SEE THE RADIO The 2 nd and final leg of this is something no radio station has ever done! We are going to get a deaf radio jockey – the mechanism of this will be based on the content that the deaf rado jockey would like to express as a radio jockey. There will be a neutral voice ( preferably a celeb) who will be the voice of his/ her thoughts. They will also undergo a 1 day workshop – radio and sign language. Simple Objective – inclusion in society. If radio can hire a deaf RJ, there could definitely be a job opportunity that could be given to hearing disabled

6. INTRODUCTION OF PHASE II Introducing the campaign with daily post on sign language like how one will say ‘Thank You‘ in sign language etc. Putting short video clips on social media platforms of the activity/workshops happening across different cities. covered live online Small video snippets of talented (good in dance/art etc) students from the institute.

7. MICROSITE Host all the information about See The Radio campaign Coverage of all the activities done in various cities for Video bytes of all the celebs & Rjs following Sign Language Option of sharing on social media platforms.

8. ON AIR DELIVERABLES Element Description Start Date End Date No of days in a week Rotation s / day Total Rotations Sponsorship Tags Title / Presentin g (5 secs.) Powered By(4 secs.) Associate (3 secs.) Teaser Mentions Recap of the previous activity with earlier interviews and teasing upcoming phase 2 4th Jan.6th Jan.339Y Promos Promoting the initiative phase wise7th Jan.20th Jan.14684YYY Content from celeb and kids who have been featured on Christmas.21st Jan.25th Jan.5630YYY Breakfast Show Links Launch of Phase 2 - hunt for deaf RJ / promote plan in detail / taking forward the plan 7th Jan.9th Jan.326YY Content around obstacles and inspirational stories along with jocks reinforcing INCLUSION in all their conversations 11th Jan.16th Jan.6212YY Content around parents & kids and their views on their daily lives and fun conversations around their likes and dislikes, dreams, aspirations etc. / Showcase of probable candidates for RJs / Bytes of celebs and kids from the workshop on 20th Jan. 18th Jan.23rd Jan.6212YY Building up to next day's special show with Host25th Jan. 122YY Hosting one hour special with Breakfast show Host26th Jan. 144YY Rj Mentions Promoting the Initiative and cross promote Morning show content / Support Phase wise promotion of Activity 7th Jan.26th Jan.17234Y CapsulesHighlights of the activity with show excerpts26th Jan.31st Jan.6636YYY TOTAL2291145744450

9. SPONSORSHIP COST  Presenting Sponsor:Rs. 40 Lacs  Powered By Sponsor:Rs. 30 Lacs  Associate Sponsor:Rs. 21 Lacs

10. ASSOCIATE SPONSORSHIP (CITY-WISE) COST CityCost Mumbai180000 Delhi180000 Kolkata82000 Bangalore125000 Hyderabad82000 Chennai82000 Asansol36000 Guwahati36000 Bhubneshwar36000 Rourkela36000 Chandigarh82000 Jalandhar36000 Amritsar36000 Patiala36000 Hissar36000 CityCost Shimla36000 Jammu45000 Srinagar45000 Bikaner45000 Ajmer36000 Jodhpur36000 Kota36000 Udaipur36000 Jamshedpur36000 Ranchi36000 Agra36000 Aligarh45000 Allahabad36000 Bareilly36000 Jhansi45000 CityCost Kanpur38000 Bhopal36000 Gwalior36000 Indore36000 Tirupati36000 Vizag36000 Pondicherry36000 Trivandrum36000 Mangalore36000 Mysore36000 Panaji38000 Sholapur36000 Baroda36000 Rajkot36000 Surat36000

11. THANK YOU