2. Radio1FM91’s ‘Desi Funk’ ideology is derived from four major elements More Music, less talk 91 as the formidable authority on music 91 and Pakistan (promoting respect for patriotism, culture, heritage, values, traditions as well as the idiosyncrasies of our society) 91 cares (Social responsibility platform – encouraging our listeners to get educated and involved)

3.  PROGRAMMING  PRODUCTION  MARKETING

4. Our programming mix entails a range of different segments including youth, children and women based shows as well as programs pertaining to other areas of interest including sports,fashion, culture, art and poetry. FPC FPC “Fixed point Chart” Regular FPC Special day FPC CONCEPT AND CONTENT

5. EXECUTION What is the concept of the show? When to air the show? The time slots are decided in accordance with the show idea. There are 4 important time slots for radio stations Morning - Drive time Evening - Drive time Prime time – 8pm to Midnight

6. TARGET AUDIENCE Age bracket -18 to 30 MUSIC We are a ‘Desi Funk’ hit music station that plays hits from all eras, we are desi and we are proud to promote local content.

7. SHOW POSTERS All regular and special shows have posters. RADIO JOCKEYS Our Rj’s are channel ambassadors they take the station forward. Personality of the RJ is important, so that it’s easier for the RJ to adapt to the show concept and content.

8. SCRIPTING A short script for our show segments, liners and show promos, describing what the show is all about to our listeners. RECORDING Production of the final product that goes on air. “Brings programming to life” RADIOMENTARIES On special days such as, ‘Pakistan day’, ‘Independence day’, artist profiles, we make radiomentaries.

9. SOCIAL MEDIA We advertise and promote using Facebook and our website for shows and events. 103,889 likeswww.fm91.com.pk

10. CAMPAIGNS

12. PARTNERSHIP FOR EVENTS We partner with other people to strengthen our brand image and to create brand awareness. Media Partnership

13. OUR SPOTLIGHT SHOWS ON RADIO1 FM91

16. NOW TUNE INTO RADIO1 FM91 MUSIC IS MY LIFE LINE THANK YOU!