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Mpathix Proprietary and Confidential 1 Sell the Steak, Not the Sizzle: Consumer Mobile Branko Zatezalo Chief Technology Officer (416) 849-4210

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Presentation on theme: "Mpathix Proprietary and Confidential 1 Sell the Steak, Not the Sizzle: Consumer Mobile Branko Zatezalo Chief Technology Officer (416) 849-4210"— Presentation transcript:

1 Mpathix Proprietary and Confidential 1 Sell the Steak, Not the Sizzle: Consumer Mobile Email Branko Zatezalo Chief Technology Officer (416) 849-4210 branko.zatezalo@mpathix.com

2 Mpathix Inc. - Proprietary and Confidential2 Presentation Outline Multimedia, Email and Mobile Messaging Enterprise vs. Consumer Consumer Mobile Email Options Service vs. Mechanism The SMS Blueprint Reaching Consumers with Mobile Email

3 Mpathix Proprietary and Confidential 3 Multimedia, Email & Mobile Messaging

4 Mpathix Proprietary and Confidential 4 Multimedia Mobility Download and sync full songs Download and watch music videos Download news, weather, sports, etc. (Video Clips) Watch Live TV

5 Mpathix Inc. - Proprietary and Confidential5 Email & Mobile Messaging Currently 3 billion wireless accounts and email accounts combined No signs of decline SMS Messages – March 2006 (UK): 3.19 Billion – July to December 2005 (US): 48.7 Billion – 2005 (Asia-Pacific): 540 Billion Digital-Lifestyles.info, plight://digital-lifestyles/display_slippage?section=cm&id=3210 TG Daily, plight://www.tgdaily.com/2006/04/07/cellphone_subscribers/ Portico Research, plight://www.zdnetasia.com/news/communications/0,39044192,39252956,00.htm Email message predicted at 2.7 trillion world volume in 2007 (approx. 15% increase from 2006) email labs, plight://www.emaillabs.com/resources_statistics.html#emailusage

6 Mpathix Inc. - Proprietary and Confidential6 Signs in Enterprise Markets RIM Q42005 revenues +92% from Q42004 Treo Smartphone Q3 2006 sales +102% from Q32005 Predicted 100% industry growth per year for the next 3 years Global Information Inc., http://www.gii.co.jp/english/rd32776-e-mail.html Email and Mobility are not strictly enterprise phenomenons

7 Mpathix Inc. - Proprietary and Confidential7 Consumer Opportunity 40M N.A. consumers want email on their phones IPSOS Public Affairs W orldwide mobile email market to be over $1.1 Billion by 2008 (Radicati Group)

8 Mpathix Inc. - Proprietary and Confidential8 The Enterprise Model

9 Mpathix Inc. - Proprietary and Confidential9 The Numbers Only 6 million Enterprise mobile email users IQMetrix 1% of all mobile users worldwide How best to capitalize on this opportunity?

10 Mpathix Proprietary and Confidential 10 Consumer Deterrents Too expensive! – $400 PDA – Data charges Too difficult! – Choosing device – Choosing data plan – Configuring settings The options?

11 Mpathix Proprietary and Confidential 11 Consumer Options

12 Mpathix Inc. - Proprietary and Confidential12 Mobile Email Alternatives Blackberry/Treo/Pocket PC Email Client on phone Browser-Based Text to Speech SMS Email to MMS

13 Mpathix Inc. - Proprietary and Confidential13 Choosing a Model Emerging market Any blueprints available?

14 Mpathix Inc. - Proprietary and Confidential14 Service vs. Mechanism Enterprise users, Mobile Email is an extension of Email Consumers users, Mobile Email is extension of messaging The service is the focus, the mechanisms are the alternatives Where can we look for messaging service takeaways?

15 Mpathix Inc. - Proprietary and Confidential15 The SMS BluePrint Ease of use and discovery The price is right The hardware Carrier cost

16 Mpathix Inc. - Proprietary and Confidential16 Reaching Consumers Simple Convenient Financially Affordable & Predictable Device-Embedded Cost Effective Easily Integrated

17 Mpathix Proprietary and Confidential 17 Questions?


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