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Member communications. Background Where we’re at Where we’re heading Member communications.

Published bySharlene Conley Modified over 9 years ago

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Presentation on theme: "Member communications. Background Where we’re at Where we’re heading Member communications."— Presentation transcript:

1 Member communications

2 Background Where we’re at Where we’re heading Member communications

3 Background Email is still preferred Mobile technology explosion Informz – hallelujah AVA communications

4 Background Informz –an electronic email system –measurable data –templates adaptable –Informz interfaces seamlessly with the AVA website and iMIS –email communication best practice AVA communications

5 Informz example - heat Sample text –Sample text AVA communications

6 CategoryItemNumberPercentNote Delivered Sent10,322 Total attempted to send Delivered10,24499.2Total delivered Unsubscribed80.1Recipients no longer wish to receive mailings Opt-Outs00Recipients no longer wish to receive this type of mailing Complaints20 Recipients clicked the 'Report as Spam' button in their email client. Challenges00Recipients are using a Challenge/Response system HTML Version10,06097.5Received the HTML version Text Version2622.5Received the Text version Non-Delivered Soft Bounce420.4Temporarily unable to deliver Hard Bounce150.1Permanently unable to deliver Blocked60.1Blocked by ISP Repeated Bouncer150.1Repeatedly unable to deliver Opens Total Opens6,70965.5Total number of times mailing opened Unique Opens4,11340.2Recipients who opened the mailing Average Opens1.63 Average number of opens for recipients who opened Clicks Total Clicks3,79356.5Total number of times links clicked Unique Clicks1,92646.8Recipients who clicked the mailing Viral Total Forwards70910.6Total number of forwards Unique Forwards56613.8Recipients who forwarded the mailing Send to Friend Usage00Forwards using Send to Friend form Social Posts861.3Social Posts

7 Where we’re at Discussions with each division and the 4 large SIGs AVA Board approved the Strategic Communication Plan in December Design phase 1 AVA communications

8

9 News | events | achievements eLine Design phase one

10 Design phase two AVA communications Victoria news AVAPM news

11 Where we’re heading Design phase two Policy before the Board –who uses Informz –how Informz is used –best practice member communication AVA communications

12 Where we’re heading Website – sharing our stories Staged rollout Training Continuous improvement AVA communications

13 Questions?

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