2. What is the iPad?iPad  3G Device offered on At&t’s network  Features Features Internet, iBooks, Maps, Games, App Store, iTunes, Video, You Tube, Calendar, Photos, Touch Screen

3. Specifications  Height 9.56”  Width 7.47”  Depth 0.5”  Weight 1.5 lbs  Speakers  Touch Screen  10 hour battery life while using web video etc.

4. SWOT  Strengths Apple’s brand loyalty Low competitive rivalry Compatibility with other USB & Apple devices  Weaknesses Price - $499 (not including network contract fees) At&t coverage ($30/month) Same features but less practicality than iPhone

5. SWOT cont.  Opportunities Diversification Ties Apple in with other media providers Podcasts Home version of iPhone  Threats Kindle (Amazon) Cannibalizes sales from other Apple devices

6. Questions?  http://adage.com/digital/article?article_id =141820 http://adage.com/digital/article?article_id =141820  http://www.apple.com/ipad/specs/ http://www.apple.com/ipad/specs/