1. “The quality of the writing can never be better than the quality of the research” By Herman Holtz

2. How do we judge the quality of the writing? Our own standards Mystery Novel vs. Technical Manual

3. “Research vs. writing quality” Well written general information Trouble with the details Master the subject before explaining to others

4. “A diagnosis and its test” The writer will be in denial Conduct your research twice

5. Is your research adequate? Have an objective eye Search for areas of vagueness Be suspicious of a declining technical level

6. “Great writing due to great research” Thorough research is required Judge your research by the adequacy of your knowledge

7. “Research can be poor, mediocre, or great, and it takes great research to turn out a great how-to manual.”