1. Group Members: Ong wee Eng 220138 Atiqah bt Sumari 221338 Nor Hazwanie bt Sudin 221892

2. Corporate Information Corporate Information  One of Malaysia’s leading conglomerates  Merged between Heavy Industries Corporation of Malaysia Berhad (HICOM) and Diversified Resources Berhad (DRB) in 2000  HICOM (1980) – to lead the country’s nationalisation drive and was instrumental in the development of the National Car Project  DRB – developer of Malaysia’s first national motorcycle and Malaysian-made trucks  2012 – DRB-HICOM acquired PROTON Holdings Berhad, cementing its leadership position as one of the most comprehensive and integrated automotive operations in Malaysia

3. Vision To be number 1 and continuously excel in all that we do Mission  To lead in the growth of the Nation in the areas of DRB HICOM’s core business.

4. CORE BUSINESS CORE BUSINESS Fully Integrated Automotive Business Involved in every link of the automotive chain: from the manufacture of automotive components and assembly to distribution After sales support for a wide range of vehicles - motorcycles, commercial, defence and customised vehicles such as buses, ambulances, police vehicles, fire trucks and garbage compactors export market, especially in component manufacture and assembly. It also has the contract manufacturers for national and global carmakers and OEMs (Original Equipment Manufacturers).

5. Macro Environment Analysis Macro Environment Analysis 1. Environmental A commitment towards preserving our environment 2. Technological Prestigious technological resources Technology partners (Honda, Yamaha, Mitsubishi Engineering) 3. Economic Have diversified business portfolio

6. Firm Analysis Firm Analysis  Substitute products The most common substitutes are planes, trains, buses, walking, or riding bike  Potential Entrants new entrants to the automotive industry is fairly mild  Bargaining power of supplier the power is favoured for the industry. the number of suppliers will decline

7.  Bargaining power of buyers is moderately high, they have low switching cost  Current rivalry Global companies such as Toyota and Nissan competing. vehicles incorporating the most recent technologies at the lowest cost will having the competitive advantage.

8. Strength Cost advantages Unique products Customer loyalty Weaknesses Customer service Weak management Opportunities Innovation Emerging markets New markets Threats Mature markets Political risk competitions SWOT analysis