1. Chapter 12: Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs

2. The Impact of Disastrous Events Loss of generated income Demise of destination image Decrease in tourism and hospitality workforce Lack of accessibility

3. Preparing for Disastrous Events Emergency management plan Adequate insurance coverage Emergency management arrangements Who to contact and how to stay informed Appropriate policy and procedures

4. Preparing for Disastrous Events List your business with the nearest accredited Visitor Information Center Identify the protocol for working with the media Develop a business continuity plan

5. Responding to Disastrous Events Recovery strategies for small businesses: Managing cancellations and encouraging visitation Diversifying product and target markets Mitigating negative destination image perceptions Retaining the tourism and hospitality work force