1. SAM for
SQL Workloads
Presenter Name

2. SAM supports your datacenter strategy
The datacenter is the hub of everything you offer your business.
You need to be able to take everything you know and own today and transform those resources into a datacenter that is capable of handling changing needs and unexpected opportunities. With software asset management, or SAM, you can gain the insights into your SQL environment you need to help you transform your datacenter while reducing cost, complexity, and non-compliance risks.

3. SQL Server evolution
2014
Delivering mission-critical performance across all workloads with faster insights from any data and a platform for hybrid cloud.
In-memory across workloads
Performance & scale
Hybrid cloud
Optimized
HDinsight
Cloud BI
A new standard for missions critical databases and end-to-end business intelligence with cloud-ready technologies and solutions.
Comprehensive, integrated data management and business intelligence with award-winning analytics.
Comprehensive data platform solution with massive strides in mission critical and business intelligence capabilities
SQL Server continues to evolve, with increasingly more powerful, enterprise-level performance and capabilities.

4. The evolution of the Microsoft data platform
Server & Tools Business
4/26/2017
The evolution of the Microsoft data platform
Modern DB platform
Mission
critical
Performance and productivity
Mission critical and
cloud performance
Self-service BI
Cloud-ready
XML ● KPIs
SQL Server 2000
Management studio ● Mirroring
SQL Server 2005
Compression ● Policy-based mgmt. ● Programmability
SQL Server 2008
PowerPivot (In-Memory) ● SharePoint integration ● Master data services
SQL Server 2008 R2
AlwaysOn ● In-Memory ColumnStore ● Data quality services ● Power View ● Cloud
SQL Server 2012
In-memory across all workloads ● Performance and scale ● Hybrid cloud optimized ● HDInsight service ● Cloud BI
SQL Server 2014

5. SQL Server licensing evolution
Beginning with SQL Server 2012, release options were simplified with three main editions. With the release of SQL Server 2012, the Per Processor licensing model was phased out, and a Per Core licensing model introduced. Both SQL Server 2012 Enterprise Edition and Standard Edition can be licensed using the Per Core model. SQL Server 2014 follows the same model.
SQL Server Licensing Options
SQL Server 2012 offers two licensing options–one based on computing power, and one based on users or devices.
Enterprise Edition Core-Based License

6. SQL Workload Challenges
Modern SQL environments can be very complex:
It can be difficult to have a clear picture of what’s being used and what is licensed.
Unplanned instances can easily arise because of the ease with which new instances can be added.
Licensing implications are often not considered when adding SQL – internal pressure to add power or resolve issues quickly may motivate IT to add SQL without regard for the licensing impact.
The licensing model for SQL Server changed with SQL Server 2012, which can impact customers on older versions.
Governance issues at customers often exists, with management not always aware of or in synch with what IT is doing.

7. to best meet future needs
Align
SQL Workloads
to best meet future needs
To manage for the future, it’s important to first know where you are. Use SAM to help identify SQL workloads, based on footprint data. Sample workloads include:
OLTP – Transactional workloads
Packaged business applications
Custom application development
Deploying external Web sites
Deploying internal Web sites / Intranets / Content management
Business Intelligence (BI) and Data Warehousing
Corporate business intelligence
Self-service BI
Advanced Analytics, Data Mining, OLAP cubes
Enterprise data warehouse and Data Marts IT
Development or test
Internal IT productivity tools
Connecting applications

8. SQL Workload Opportunities
Implementing Software Asset Management (SAM) best practices for SQL Workloads can help an organization:
Identify underutilized SQL Servers.
Optimize workloads to avoid unnecessary costs.
Gain clarity about their IT environment.
Align IT, procurement, management, and other activities around organizational goals.
Create the necessary processes for improved governance.
Reduce risks associated with non-compliance.
Develop a solid foundation for future evolution of the IT environment, based upon a clear understanding of the existing infrastructure.

9. What is Software Asset Management (SAM)?
SAM is a global industry standard
ISO/IEC
Endorsed by Microsoft and many others
ITIL best practice guide on SAM
“All of the infrastructure and processes necessary for the effective management, control and protection of the software assets within an organization, throughout all stages of their lifecycle.”
SAM is an integral part of the control framework of any well-run organization
Following SAM best practices results in better information for decision making and a higher degree of operational excellence; ultimately driving long-term business value.

10. SQL Workloads SAM Engagement
Get the most from your investment in SQL
Save money and gain efficiencies
Optimize licensing
Manage risk
A customer focused SAM engagement will help you:

11. SQL Workloads Engagement: Step 1
After establishing an organization’s goals and objectives, the first step is to complete a software review…
Inventory deployed software
Match installations with licenses
Microsoft
SQL Server
...build a detailed report on your current state

12. SQL Workloads Engagement: Step 2
Compare your current environment with your organization’s future goals and objectives
Review deployment considerations
Consider licensing implications
Is it time to move to Azure?
How does Virtualization impact licensing?
What is the best model: via computing power or user/devices?
Are development and production environments isolated?
Where are there consolidation opportunities?
What are relevant Software Assurance benefits?
Use the new insight to help decide right path for the future

13. Use SAM to help optimize SQL Workloads
Adopt best practices to optimize SQL workloads:
Limit the number of CPUs and cores for increased cost savings.
Consolidate workload instances and databases onto fewer servers to reduce licensing costs.
Isolate production vs. development environments.
Consider moving to dedicated Host Clusters licensed via Enterprise for unlimited virtualization.
Strengthen policies, increase standardization and gain insight into company assets while improving internal licensing communication.
Establish a solid foundation for achieving future organizational objectives based upon a clear understanding of your SQL environment.

14. The Path Forward Project scoping & technical meeting Inventory
Now
Assess
How well are SQL workloads managed today?
Future goals
Current state
Deployment
Licensing
Policies
Discuss program & next steps
Organizational Objectives
Understand the organization’s culture, and business goals and objectives they hope to achieve
Inventory
Collect data on software deployments and gather additional information on the IT environment
Review & Validate
Compare reports with current license entitlements and make final adjustments
Discover
Plan
Project scoping & technical meeting
Where do improvement opportunities exist?
Review
Are there any licensing issues to discuss?

15. Next Steps and Q&A Next Steps Questions & Answers What’s on your mind?
4/26/2017
Next Steps and Q&A
Questions & Answers
What’s on your mind?
Next Steps
Select project scoping meeting date
Review and approve project plan
Get started