1. Myths and Legends  Japanese old wives’s tale: Eating chocolate with peanuts can cause nosebleed.  Launching a new peanut-packed bar in Japan? Wrong

2. Chinese fung shui man  These traditional “consultants” are foretellers of future events and the unknown through occult means, and are used extensively by Hong Kong businesses.  A statue and a hotel’s occupancy rate  Running out  moved outside the lobby  boomed

3. Feng Shui tips for your business and office  1). Always sit with a solid wall behind your back to ensure that you have support in your life, never sit with a window behind you.  2) In the office always place the fax machine, telephone, and computers in the wealth area and future wealth area for more Businesses.  3) The arrangement of tables and chairs should be in a harmonious position so that chi is able to flow smoothly.

4.  4) If you wish to be the leader in your industry, place a Dragon on the right hand side of your desk facing towards the window or the door. The Dragon can also look into your water fountain. A Dragon always chases after a pearl, thus the window; water fountain can signify the pearl

5. Concept tests  Focus groups: groups of consumers representative of the target audience, interviewed and their responses being used as references and to fine-tune research findings.  Colour, size, shape and design of the bottle  What brands of shampoo have you used?

6.  Which brand do you like best? Why?  What do you think of the price of Hair Shoulders?  What do you suggest for the product?  Don’t forget to leave the present.

7. Material Elements  Role: directly related to how a society organizes its economic activity.  Economic infrastructure: transportation, energy, and communication systems.  Social infrastructure: housing, health, and educational systems.  Financial and marketing infrastructures: facilitating agencies including banks, research firms, etc.

8. Level of material culture  Developing countries: demand basic energy-generating products most.  Developed countries: time-saving home appliances are in more demand  Demand be best for…

9. Cultural convergence  How can technological advances cause cultural change? Can you give an example?  In China, on the Eve of Spring Festival, people watch TV programs. But, forty years ago, …

10. Can you give an example to show how the degree of material culture influences business decisions?