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CLEMSON UNIVERSITY Clemson, South Carolina
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Clemson University History A&M College Land Grant Engineering & Agriculture Centric South Carolina Agriculture Manufacturing Currently tourism, manufacturing, distribution History A&M College Land Grant Engineering & Agriculture Centric South Carolina Agriculture Manufacturing Currently tourism, manufacturing, distribution
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A New Vision 2001 A New President A New Vision Clemson Will be a Top-Twenty Public University A New Role Leading the change toward a Knowledge Economy in the state 2001 A New President A New Vision Clemson Will be a Top-Twenty Public University A New Role Leading the change toward a Knowledge Economy in the state
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Clemson Technology Transfer Early Success Did not translate to long term success Did not lead to cultural change Perception greater than reality Early Success Did not translate to long term success Did not lead to cultural change Perception greater than reality
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Driving the Vision University Focus Strengths & Weaknesses Eight Academic Areas Make Investment Faculty Turnover (40% in 5 years) Economic Development Centers & Institutes Engage All Units Establish Metrics to Drive the Vision Align with Eight Emphasis Areas University Focus Strengths & Weaknesses Eight Academic Areas Make Investment Faculty Turnover (40% in 5 years) Economic Development Centers & Institutes Engage All Units Establish Metrics to Drive the Vision Align with Eight Emphasis Areas
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Office of Technology Transfer How could we best serve the vision Forget the past Align our goals to the vision Identify our peers Establish metrics Honest Assessment Strengths & Weaknesses Evaluate what is the best organizational structure to meet our objectives How could we best serve the vision Forget the past Align our goals to the vision Identify our peers Establish metrics Honest Assessment Strengths & Weaknesses Evaluate what is the best organizational structure to meet our objectives
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University Unit vs. Foundation Benefits Already Established 501(c)3 Established income stream Solid Board of Directors Employees were the same Offered flexibility in Licensing terms Hiring Legal Counsel Reduces the burden on state funds Benefits Already Established 501(c)3 Established income stream Solid Board of Directors Employees were the same Offered flexibility in Licensing terms Hiring Legal Counsel Reduces the burden on state funds
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University Unit vs. Foundation Concerns Foundation had no brand recognition Relationship to the University Independence Governance Transferring the IP Champion(s) Who do we report to on the University side Faculty Representation Self-Sustainable Losing University’s negotiation power Concerns Foundation had no brand recognition Relationship to the University Independence Governance Transferring the IP Champion(s) Who do we report to on the University side Faculty Representation Self-Sustainable Losing University’s negotiation power
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Critical Decision Process Strategic Planning Key Evaluate University Culture External Environment SWOT Analysis Identify Core Competencies University Foundation Identify your Stakeholders University External Strategic Planning Key Evaluate University Culture External Environment SWOT Analysis Identify Core Competencies University Foundation Identify your Stakeholders University External
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Develop a Business Plan Define your revenue model Licensing vs. Economic Development Funding Sources Other income streams Continued Subsidy from University Governance Metrics Define your revenue model Licensing vs. Economic Development Funding Sources Other income streams Continued Subsidy from University Governance Metrics
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Marketing Plan Internal Customers Nothing better than success Play “small ball” Target University core research competency Be a part of the team Get to know your faculty researchers Get involved early in their research activity Experts to Office of Sponsored Programs Educate, Educate, Educate Internal Customers Nothing better than success Play “small ball” Target University core research competency Be a part of the team Get to know your faculty researchers Get involved early in their research activity Experts to Office of Sponsored Programs Educate, Educate, Educate
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Marketing Plan External Customers Understand the external environment Economic Development Media Educate, Educate, Educate AUTM Survey Know where you stand Create a message Stick to the message External Customers Understand the external environment Economic Development Media Educate, Educate, Educate AUTM Survey Know where you stand Create a message Stick to the message
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Leveraging Resources University Tie into other’s marketing collateral Share commodities with other units Students External Reach out to state and regional counterparts Learn about their strengths Barter Unify message to external stakeholders University Tie into other’s marketing collateral Share commodities with other units Students External Reach out to state and regional counterparts Learn about their strengths Barter Unify message to external stakeholders
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No Such Thing as an Overnight Success Clemson’s Vision Set In 2001 OTT transfer to Foundation 2006 Self Sustainability ??? Entrepreneurial in a Bureaucracy Be Adaptable, Accessible, Amenable Be Consistent Clemson’s Vision Set In 2001 OTT transfer to Foundation 2006 Self Sustainability ??? Entrepreneurial in a Bureaucracy Be Adaptable, Accessible, Amenable Be Consistent
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Success Can Happen Clemson has climbed to 27th in U.S. News & World Report Top Public Universities from the high 70’s in the late 1990’s Research has climbed from $70M to $150M in 10 years Tech Transfer has tripled the number of licenses executed in three years Increased our annual net royalty income to $3M Licensed to 9 start-ups in the past three years Clemson has climbed to 27th in U.S. News & World Report Top Public Universities from the high 70’s in the late 1990’s Research has climbed from $70M to $150M in 10 years Tech Transfer has tripled the number of licenses executed in three years Increased our annual net royalty income to $3M Licensed to 9 start-ups in the past three years
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