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Levi Strauss.

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Presentation on theme: "Levi Strauss."— Presentation transcript:

1 Levi Strauss

2 Born Levi Strauss was born on February 26,1829 in Bavaria, Germany
His parents were Hirsch Strauss and Rebecca Haas Strauss, both Jewish

3 Died Died September 26, 1902 (aged 73) San Francisco, California, United States

4 Background In 1843 in moved to the U.S. to live with his uncle for the next 5 years In 1847, Strauss, his mother and 2 sisters moved to NYC to join his brothers Jonas and Louis Löb in their dry goods business By 1850 he had adopted the name Levi Strauss

5 Business Strauss and his brother-in-law David Stern opened a dry goods wholesale business called Levi Stauss & Co. They delivered goods through mining camps in California Miners complained of their cotton britches splitting, therefore Levi constructed sturdier jeans made with serge fabric ( later known as denim)

6 Business In 1872, Levis received a letter from Jacob Davis, a Reno, Nevada tailor He suggested they take out a patent together for Levi’s jeans since he didn’t have enough money to do it himself On May 20,1873, Strauss and Davis received United States patent # for using copper rivets to strengthen the pockets of denim work pants

7 Levi Stauss & Co. Began manufacturing the first of the famous Levi’s brand of jeans in San Francisco Levi Strauss died in 1902 and was buried in Colma He left his thriving manufacturing and dry goods business to his four nephews The late Peter Haas and his family are the primary heirs to the Levi Strauss fortune

8 Bavaria, Germany San Francisco, CA Levi Strauss & Co.

9 Sources Wikipedia Google Ask.com

10 Ashley dritte Stunde Deutsch klasse Dezember 6, 2007


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