1. Melody, Colin, Cindy,Sophy, James，梁露
Group 6
Melody, Colin, Cindy,Sophy, James，梁露

2. Target Market Age range: 30-45 for female; 35-50 for male.
Ievel of Income: on average, above 6000 RMB(white or gold collars)
Characters: persuing nobility, fashion, concise.

3. Product strategy Brand name Trademarks Product varieties
package design

4. Brand name
Chanel was named after Coco Chanel, who once was a Cafe singer .

5. trademarks

6. Product variety Senior set uniform Senior women's clothing Perfume
Cosmetics
Skin care products
Footwear
Handbags
Glasses
Jewelry accessories
Wrist watch

7. Package design exquisite elegant Simple
“My aesthetic viewpoint is different from the others: others add up everything, and I just ticked it off” , Coco Chanel said.

8. pricing Brand value of Chanel : 56 billion dollars
Chanel targets at up-market with its high-quality and noble image.
Main kinds of products of Chanel: costume, cosmetic, perfume, sun glasses, watches, bags, shoes, accessories, etc.

9. costume
RMB: 1388

10. Cosmetic:
RMB: 358
RMB:588
RMB: 255

11. Perfume
RMB:1780
RMB: 980

12. Sun-glasses
RMB:2880
RMB: 1560

13. Bag
RMB:
RMB:19800
RMB:15800
RMB:9800

14. Watch
RMB:5880
RMB:3580

15. Shoes
RMB: 588
RMB: 1258
RMB: 398

16. Accessories:
RMB:280
RMB:305
RMB:450

17. Promotional tools Advertising Packaging Sales brochures
Personal selling
etc
As for Chanel:
Advertising、packaging、webpage、movie

18. Advertising
&Movie

19. 1. A girl should be two things: classy and fabulous

20. 2. In order to be irreplaceable, one must always be different

21. 3. Fashion passes, style remains. 时尚会过去，但风格永存。

22. 4. Look for the woman in the dress, if there is no woman, there is no dress. 衣服如果脱离人而存在，就不再具有任何时尚意义。

23. 5. The best color in the whole world is the one that looks good on you

24. 6. Some people think luxury is the opposite of poverty. It is not
6. Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. 有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。

27. Packaging（包装）
You can see the symbol

28. Webpage See the flash before entering into the
Webpage. All the pages is covered with the advertisement..

29. Distribution of Chanel
package design
: the French design: romantic and humorous;
German design: rigorous, delicate, pure feel.

30. Special design: CHANEL no. 5 perfume bottle ----
1. like a gem cutting of the form transparent crystal bottle caps, the square body modelling(状如宝石切割般形态的瓶盖、透明水晶的方形瓶身造型、线条利落2."CHANEL" and "NO5" black text on a white background

31. advertisement strict control. In a planned way wide coverage
demand advertising timely and in position

32. product image
Elegant
Fetching
High-grade

33. product development and customer service
1.Selling in monopoly shop opened in high-end department stores, the five-star hotel, senior clubs, and other rich people gathering places.
2.The general place is hard to look for Chanel no. 5 perfume .
Reason:
the Chanel no. 5 perfume want to sell its product according to the core value of the brand.

34. Thank you