1. 1.01Intro. to Sports and Entertainment Marketing

2. Objective A Explain the nature of the sports industry.

3. Sports Vs. Entertainment

4. Sport product includes: sporting event sporting goods personal training sports information

5. Goods Goods are tangible objects that are useful to consumers. Examples: Licensed merchandise, tennis rackets, soccer balls, uniforms.

6. Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

7. SPORTING EVENT An intangible, perishable experience The athletes The facility

8. PERSONAL TRAINING Available to professionals and amateurs Preseason camps Health clubs, fitness centers Children’s summer sports camps Lessons

9. SPORTS INFORMATION News about teams, events, schedules, statistics Local newspapers, TV, and radio stations ESPN, specialized sports channels Sports Illustrated, golf magazines Internet

10. CONSUMERS OF SPORTS Unorganized participants Organized participants Spectators Sponsors

11. UNORGANIZED PARTICIPANTS Play sports without rules

12. ORGANIZED PARTICIPANTS Amateurs ( Mo’ne Davis) Professionals are Paid – it’s their occupation) Controlled by groups or sanctioning bodies

13. SPECTATORS Observers of the sporting event Corporate consumers - The businesses that make the sporting events available to those who cannot attend in person Media

14. SPONSORS Pay to have their names or products with a sporting event Pay to put their names on uniforms and sport facilities Sponsors want to reach a target market.

15. Objective B SPORTS MARKETING AND ITS EFFECT ON SOCIETY

16. Sports Marketing Sports marketing is the process of: planning and executing Pricing Promotion Distribution of sports ideas, goods, and services

17. SEGMENTS OF THE SPORTS MARKETING INDUSTRY Marketing the sport event Marketing sport goods and services Marketing other goods or services through the use of sport Marketing of products to sports

18. MARKETING THE SPORT EVENT Distributing information about a NASCAR race

19. Marketing sport goods and services The marketing of sport goods and services involves a RETAIL focus

20. Businesses use sport to market their products. Businesses that place ads in college football programs are using the sport as a marketing tool

21. Marketing of products to sporting events Example: Pepsi and Coke compete to sell their product at a stadium.

22. GROWTH AND MARKETING OF THE SPORTS INDUSTRY

23. Sports marketing affects millions of people through out the world. Increased attendance Increased media coverage

24. SEM IS GOOD FOR YOU. Benefits you receive when you participate in sports Employment opportunities Health benefits Recreational benefits Entertainment

25. SEM - is GOOD FOR COMMUNITY Significant impact on the economy Visitors spend money. Create a need for more support facilities More jobs available Impacts a city’s image

26. SEM Impact on Society Opens up additional opportunities for businesses in related industries

27. , Speedways Time Warner Arena Charlotte Motor Speedway Bojangles Coliseum

28. Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre

29. Video Game Industry X-Box 360 Kinect Nintendo Wii Sony PS3 EA Sports – “it’s in the game” Madden

30. Fine Arts and Science Industry Smithsonian Museum Mint Museum The Discovery Place The Mint Museum Uptown

31. Night Club Industry  Club Tempo  Club 935  The V Lounge