1. vision passion intellect and character John Hiatt Product Marketing Manager To make a great hire, you have to look past the keywords and beyond the superficial Strategic Communicator Leader Innovative Positive Competent drive

2. The next two pages contains a brief, comparative assessment of my qualifications for the Product Marketing Manager position. I represent and opportunity to bring Vignette an individual who is not only highly-qualified, but who has the credentials to support your recommendation. My capabilities go far beyond “keywords.” While I may not be your most “obvious” candidate, a closer look will indicate that I may well be your most qualified. N OTE T O J OHNNY C HANG

3.  Market Intelligence: I’ve conducted hundreds of CNA’s for clients in virtually every industry. My core expertise is assessing market position and image and creating sales and marketing strategies to improve and grow brands  Product Messaging: Strong communication skills enable me correctly assess a company’s key benefits and effectively communicate them to third parties  Sales Enablement: My extensive sales background enables me to relate well to sellers and to actively assist them presenting their products and reaching their goals  Sales Collateral: My background in creative writing coupled with strong research skills enables me to cohesively relay concepts and strategies to others  Product Development: My background includes multiple and successful new product and service launches utilizing multi-media  Go To Market Planning: My skills in the development of marketing campaigns, product packaging and imaging are at an expert level and I have extensive experience in pricing and compensation R ESPONSIBILITY C OMPARATIVE

4.  20+ years in corporate marketing and working with marketers on B2B and B2C projects  Experienced in creating web presentations and content - including interactive and video  Extensive experience utilizing the web to market products and connect with core consumers  Strong communication sills and the ability to comprehend client needs and generate solutions  Highly proficient in MS Word, Excel, PowerPoint, Access, Outlook, and Adobe Photoshop  Excel in the creation of presentations and collateral material in Print, PowerPoint, Audio, and Video  Articulate and adept in presenting to groups of any size and in any venue  Successful sales and management background and the ability to teach and mentor sellers  Comfortable with high pressure and expectations; able to multi-task and operate under pressure  Good listening skills and wide interest s make me astute and a quick learner; and, I have continued my formal education throughout the years  My background includes the successful management of multiple departments including sales, marketing, production, finance, and technical K NOWLEDGE & S KILLS C OMPARATIVE

5. Johnny, Hopefully, you’re convinced to think a little “out of the box” on this hire. An in-person interview would allow me to demonstrate how valuable I could be to Vignette! Thanks!

6. home512.394.7712 cell512.716/5053 emailjhiatt2@austin.rr.com J OHN H IATT C ONTACT N UMBERS