1. Reference Data Management for a strong SOA Foundation Management of Look up Codes using Siperian MDM Hub

2. 2 Copyright 2007 - Proprietary and Confidential Reference Data Management Siperian MDM Hub supports critical reference data management processes: 1.Reference data creation 2.Reference data mapping from various sources 3.Reference data workflow and collaboration 4.Hierarchical reference data management 5.Inbound reference data resolution 6.Outbound reference data resolution 7.Reference data services Difficultly integrating new and existing systems Inability to integrate divergent data sources containing inconsistent reference data Incorrect reporting and analysis Unresolved, dissimilar reference data induce errors in reporting and analysis Impedes composite applications development Composite applications can’t be developed when reference data have different values Reference Data Challenges Siperian Features

3. 3 Copyright 2007 - Proprietary and Confidential Faster and Cost Effective Simplifies development Easy to integrate new systems Easy to initiate new transaction-based business operations Easily leverage normalized reference data in the hub for Reporting and Analytics Composite Applications Data Synchronization Business Benefits Reference Data Management

4. 4 Copyright 2007 - Proprietary and Confidential Reference Data Problem – multiple values Source SystemCode ValueCode Description CRMUSUNITED STATES OF AMERICA ERP223USA POS138UNITED STATES CRMDKDENMARK, KINGDOM OF ERP335DENMARK POS7DANMARK

5. 5 Copyright 2007 - Proprietary and Confidential Solving the Lookup Values Conundrum Siperian Hub IdCode ValuesCode Descriptions 1 840UNITED STATES 2 208DENMARK Siperian XRef Id Primary Key from Source System Source SystemSiperian Hub IdCodeDescription 1USCRM1US UNITED STATES OF AMERICA 2223ERP1223USA 3138POS1138UNITED STATES 4DKCRM2DK DENMARK, KINGDOM OF 5335ERP2335DENMARK 6007POS2007DENMARK Siperian Canonical Lookup values Lookup values cross-reference

6. 6 Copyright 2007 - Proprietary and Confidential Database & Data Model support

7. 7 Copyright 2007 - Proprietary and Confidential Types of Reference Data Simple Lookups – simple codes and associated attributes at a single record level. Examples are country codes, prefix codes, region codes, etc Simple Relationship Lookups – simple relationships that define the nature of the connection between two simple or hierarchical lookups, such as person A works for company B or the sales hierarchy for USA Branch Hierarchical Lookups –the context of a hierarchy brings simple relationships between the instances of entities in the same domain. For examples, products can be organized into a product hierarchy Complex Rollups – parent-child relationships between instances of entities in two different domains. For example, people could roll up into branches and branches can be rolled up into regions and regions then rolled up into operating companies

8. 8 Copyright 2007 - Proprietary and Confidential Hierarchical Reference Data

9. 9 Copyright 2007 - Proprietary and Confidential Reference Data Services

10. 10 Copyright 2007 - Proprietary and Confidential Reference Data Management Application

11. 11 Copyright 2007 - Proprietary and Confidential Different Uses of Reference Data 1) Lookup data resolution for Batch processes 6) Lookup data resolution for Real-time downstream messaging 2) Lookup data resolution for Real-Time processes 4) Lookup data services for Custom UIs or Composite Apps 3) Consolidated Lookup data for Reporting 5) Lookup data services for Orchestration processes

12. 12 Copyright 2007 - Proprietary and Confidential Reference Data as SOA Foundation

13. Backup

14. 14 Copyright 2007 - Proprietary and Confidential Services Integration Framework – Access and Protocols Overview Client Proxy Synchronous Processing Asynchronous Processing Access Protocols External Apps Schema specific & Generic APIs