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Published byAusten Hodge Modified over 9 years ago
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Effective Lifetime Communications for Indiana University
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Public Relations / Marketing Development Government Affairs CollegesAdmissions Athletics Alumni Extension Other Units Alumni Donors Public Potential Students Elected Officials Faculty, Staff, Students Business Community News Media Communications 2.5 Taskforce…
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Lifetime Communications Implement an IU/AA/Foundation-wide data and communications platform with policies, support, and training to maximize the value of lifetime communications with constituents.
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[Phone] [Email] [Chat][Self Service] [Campaign] [SMS] Student Systems Alumni/Donor Systems Purchased Data Departmental Systems TALISMA Campus Interaction Management Hub Knowledgebase
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University-wide CRM Benefits Unlimited, Unmetered Use (6 year contract) – Unlimited users at IU…school, department, group – No fees per campaign – No subscription fees Basis for Policy Development Lifetime View of Constituent Contact Information Constituent Control of Opt-in/Opt-out
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24 Month Implementation 1.Establish Teams, Committees (September) 2.Convert IUPUI to Talisma 8.5 (by December 09) 3.Rollout Objectives Admissions Offices Administrative Offices (non-Hobson’s first) Alumni Foundation Schools
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