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Guess Women, Men and Children’s Apparel. Guess Founded by brothers from Marseilles1981 Designs, markets, distributes and licenses clothing lines Markets.

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Presentation on theme: "Guess Women, Men and Children’s Apparel. Guess Founded by brothers from Marseilles1981 Designs, markets, distributes and licenses clothing lines Markets."— Presentation transcript:

1 Guess Women, Men and Children’s Apparel

2 Guess Founded by brothers from Marseilles1981 Designs, markets, distributes and licenses clothing lines Markets under multiple names such as : GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO and Gc

3 Guess in the news Early September, Guess appeared in Apparel - Technology and Business Insight from Concept to Consumer controversial ad campaigns, launch of supermodel careers Success of becoming a globalized brand “Going Mobile”

4 Guess in the news New technology to eliminate duplication in the design process “will make the design process less error- prone, compared with sharing information via e-mail. "Any user in the world can go into the [system] and see the current version of a style. No matter how many changes are made, you can't end up manufacturing the wrong thing."

5 Guess in the news New individual store decisions, changes being put into place eliminate long lines and abandonment of last minute purchase decisions

6 Guess in the news Nov 16, Elle Magazine spoke to Paul Marciano and who he envisions as the face of the brand Nov 17, Apparel online speaks of Guess? Inc and their efforts to connect employees worldwide - new technology put into place.

7 Guess in the news Nov 10-11, tech conference CEO of Guess? Inc speaks of recent project - PLM (product lifecycle management) Biggest problem is creating same image worldwide explains how retail world has changed, social networking sites and live streaming


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