1. The Coca-Cola Corporation’s Market Analysis Report 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华

2. The Coca-Cola Corporation's Product Sales 赵雨帆

3. The coca-cola ’ s daily consumption has reached about one billion cup.(48%)

4. The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).

5. Some main psychological factors for consumer’s purchasing

6. The taste 41% of people think that good taste is the first primary factor. The packing 10% of people consider that the packing is very important.

7. The fame 21% of people think that the main factor leading them to buy one product is the brand. The emotion It can bring good sentiment and high atmosphere. The function The drinking has a variety of functions.

8. Thank you ！

9. The Taste 徐露艳

10. Classical Unforgettable

11. Coca-Cola Pepsi cola The feelings The gas The mood

12. Colorful designs

13. 1. Be sweeter

14. 2. Fragrance more durable

15. 3. multi taste cola Satisfy different customers

16. 4.Add mineral substance give more energy  take happy home.

17. To Be NO.1 THANK YOU!

18. Innovative packaging design —— coca-cola 赵清华

20. Everything needs nnovat on, especially for the appearance

21. more comfortable feel

22. 2. Constellation logo

23. 3. More colorful, more beautiful

24. Thank you!

25. Product publicity

26. Official Website

27. People seldom try to know our products by the official website, our publicity means must be diverse.

28. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

29. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

30. An impressed advertisement makes people prefer to buy the product !

31. All-star Cast

32. Just so so

33. Whole profit High Cost of Celebrity Endorsement

34. creative & humorous

35. 1. Advertisement 2. Theme museum 3. Theme Competition

36. The propaganda about the corporate culture will be more attractive. Old- line Absolute passion

38. We should build the similar museums in most of first-tier cities to show our corporate culture.

39. 1. Advertisement 2. Theme Pavilion 3. Theme Competition

41. Thank you ！

42. After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!