1. Logos Ethos Pathos

2. Aristotle ( 384-322 BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and ethics to physics, biology, psychology, politics, and rhetoric.

3. Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

4. The goal of argument writing is to persuade you audience that your ideas are valid… Or more valid than someone else’s

5. Logos = Logic Ethos = Ethics, Image, credibility (Who is speaking) Pathos = Emotions (Passion)

6. Using logos, ethos, and pathos will help you to master the art of persuasion. Through language, you will be able to change the point of view of others! Through language, you will be able to motivate others to take action!

7. Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical. Numbers(statistics)/data, historical proof

8. Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. “I am an ethical expert, so believe what I say.”

9. Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

16. Logos = logic Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

17. Ethos = Ethics / Image Ethos is an argument based on character. The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

18. Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

22. LeBron James

28.  http://blog.wsd.net/krclark1/files/2012/02/ persuasion25.png http://blog.wsd.net/krclark1/files/2012/02/ persuasion25.png

32.  Groups of 2  TASK: Make an advertisement for a subject that you want to promote or fight against. Your advertisement must use all 3 methods of persuasion.”  Example you may use: You can do an ad that promotes McDonald or an ad against eating at McDonalds.  **Make sure you can explain what part is ethos, pathos, and logos.