1. Smoking Isn't Just Suicide J Sanders

3. Background n Image created by Eugenio Recuenco in 2008 to discourage smoking. He is a very heavy advocate of the anti-smoking cause and has done several other images of young children being hurt by second-hand smoke.

4. Is the image balanced? Why?

5. n Yes, the image is balanced, because the child’s face is in the center of the picture, and it needs to be or else it would detract from the striking idea of how deadly smoking was to others if it was not, because one’s eye would not be immediately drawn to it if it was not properly centered.

6. Who is the intended audience for this image?

7. n The intended audience for this image is anyone who smokes or anyone who knows someone who may smoke, this is made known because people who knew no one who used tobacco would be unaffected by someone smoking.

8. What is the purpose of this image?

9. n The purpose of this image is to show how deadly smoking can be, not just to the smoker him/herself, but to those around him. And the use of a child shows, further, that the ones we love the most can be affected the most by deadly smoke.

10. What is the appeal to pathos?

11. n The appeal to pathos occurs when you see a small child with a plastic bag around his head. It causes one to feel a sympathetic connection with the young boy due to the pained expression on his face. It causes a desire to help him and to end whatever is causing him pain.

12. What is the appeal to logos?

13. n The appeal to logos is the idea that, if second hand smoke has a similar effect to that of wrapping a plastic bag around someone’s head, we should stop, because it could have a graver effect on the smoker him/herself, due to the fact that he/she is inhaling the ‘plastic bag’ into his/her lungs.

14. What is the appeal to ethos?

15. n The appeal to ethos is that, if smoking can cause so much pain and agony to people we love and who are innocent, we should not do it because, ethically, we would not want to hurt them due to the human mind set of good vs. bad.

16. What happens when you edit out the words?

17. n If you edit out the words then it is impossible to understand the message of the ad, because all one can see is a young child, visibly in pain, with a vaporous cloud in the shape of a bag wrapped around his head.

18. Egenio Recuenco. Smoking Isn't Just Suicide. 2008. Photograph. thechive.comWeb. 1 Feb 2012.