1. 1 NCLCA Institute Marketing Your Center Activities Presented By: Mark F. Daddona, Ph.D., L.P.C. Interim Associate Vice President Enrollment Management Assistant Professor of Psychology Clayton State University Morrow, GA markdaddona@clayton.edu (678) 466-4095

2. 2 Session Outline Part 1: Warm-up – What are your needs? Part 2: Center Contacts and Service Goals Part 3: Tracking Student Usage and Contacts Part 4: Basic Center Information Part 5: Center Marketing Ideas and Suggestions Part 6: When You Reach Your Goal, What Next? Part 7: Begin Your Marketing Plan

3. 3 Part 1: Warm-Up What would you like to know about learning center marketing?

4. 4 Part 2: Center Contacts and Service Goals a. List the major services offered in your center. b. What is the total enrollment of your institution? If your center can only serve a portion of the total student population, what is that approximate number? Approximately how many students does your center serve each academic year? c. What is the approximate percentage of students you are serving? d. What percentage of your student population would you like to serve? e. How did you determine this goal? f. Is this percentage realistic considering your current space, staff, and other resources? If not, what else would you need to meet your student projection? g.For which specific programs in your center do you want to target more students? Why?

5. 5 Center for Academic Success Goal Goal: Increase student contacts in all services provided from 17% to 30% of the total number of students enrolled. Outcome: Data reported for CAS student contacts, total contacts and services used. During FY2008, 2,391 students used CAS services for 15,835 total visits, representing ~33% of the student population.

6. 6 Part 3: Tracking Student Usage and Contacts a.How do you track the students using your center and what services they are using? b.Is this approach effective? _______ If not, what are your plans to change it? c.What do you do with the data?

7. 7 Sample Center Data Total Student Contacts: FY 2006 = 7,006 total contacts; 1,617 individual student contacts FY 2008 = 15,835 total contacts; 2,391 individual student contacts FY 2009 = 19,652 total contacts; 2,701 individual student contacts

8. 8 Contacts- Four Year Comparison

9. Monthly Contacts 9

10. 10 Part 4: Basic Center Information Name: Center for Academic Success Motto/Slogan: Helping ALL Clayton State Students Reach Their Academic Potential

11. 11 Part 5: Center Marketing Ideas and Suggestions 1. What marketing techniques am I using now that seem to work? 2. What ideas have I heard from others that I might like to try? 3. What can I implement or try this fall semester? 4. What do I want to try and implement during another semester?

12. 12 Promoting Services at Campus Meetings and Events Faculty Meetings (campuswide, colleges/schools, individual departments) Campus Open House for potential students Admitted student programs and receptions New student orientation Activity Fairs CARE Fairs – focus is on all departments supporting academics

13. 13 Promoting Services in Classes Types of Courses First Year Experience Courses Probation Courses Other Core Courses Provide Overview of Services Conduct academic success workshop in class Bring peer tutors with you Bring promotional materials

14. 14 Promotional Activities Fall Open House Candy Corn Counting Contest Fall Finals Tutoring Blitz Winter Warm-Ups Mardi Gras Celebration Jelly Bean Counting Contest Popcorn Day Spring Finals Tutoring Blitz Ice Pops

15. 15 Promotional Literature Brochures Bookmarks Semester-at-a-Glance Handout Flyers Book: How to Get Good Grades in College H&H Publications

16. 16 Promotional Technology Web Site: http://adminservices.clayton.edu/cas/ Flat Screen TV Facebook Twitter

17. 17 Promotional Logo Items Pencils Pens Highlighters Note Pads Post-It Notes Key Hooks Tutor T-Shirts Others???

18. 18 Part 6: When you reach your goal, what next? a. Quality control b. How do you know if you’ve reached your saturation point? What are the signs? c. How will you determine student satisfaction? d. How will you determine if your center is really helping students? e. How will you spread the word of your success?

19. 19 Part 7: Begin Your Marketing Plan Begin your action plan at the Institute Get Ready for Fall Semester