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The Carrefour group: a world leader in distribution An international retailer promoting the growth of local economics
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1959:Carrefour was established. 1960:The first Carrefour store opened and was an immediate success. 1963:Carrefour established its first hypermarket. 1970:The company went public. In the 1970s-80s:International Growth
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In the 1990s:Carrefour continued growth In the late 1990s and Beyond: Strategic Acquisitions In 2008: Continuing growth in a challenging environment
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Retail Industry The exchange of food and weapon Traders Shops Sto res(Specia lty shops) Department store Shopping Centers and Malls
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Emerging Markets China India Russia
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China Largest City Second and third tier cities Until 1990s, foreign retailers began to be allowed in.
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Wal-Mart: The Announcement of Openness Metro: Planning to Corporate with Local Government Tesco: A Successful entry
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Fierce competition with the traditional trade. Business management of Retail Industry in emerging markets. The counterfeit problem. The transportation cost
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Recruiting local people Approaching the market Innovating
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Market leader Brand recognition Focus on competitive prices
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Strong growth potential in Asia New stores Agreements with Coop Atlantique
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Win-win target: both in France, and all subsidiaries Encourage local economy
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Examples
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Local Specialties Labors: wages and hours
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Economic Social Environmental
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Unique logisticsUtility Diversified transportability Use of geographic resources Good traceability Automated pallet traceability system Alleviate environmental impact A. Rail B. River C. Truck load
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Retain the original architecture Proper sites to build Traffic jam vs. public safety Urban Rural
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SKILLED people Fair ranking management Training and motivation Men and women Local and expatriate staff
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Tesco Metro Wal-Mart
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The humanistic care Korean Market The first movement among the top The fourth largest global retailer The most potential competitor
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Metro Cash & Carry: No credit account NO.1 in German Retailer Market Media Markt, Saturn: Electronic Retailers Real (including Extra), Galeria Kaufhof Experiences in self-service wholesale
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The largest one in the world’s retail industry In 1990, beating Sears and K-Mart The most significant reason for customers’ shopping there----Low Price
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The 100 th store in China in 2007 Quick Expansion---from metropolis to central and western of China. Local Product Sourcing Flexibility and Creation
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Experienced Employees Local specialists vs. Expatriate staff Political involvement Political inclination caused to profit crisis (China)
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Improving company's image Making more effort on global expansion Making more effort on global expansion
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On track to attain 2008 objectives Continuing and deepening action plan Carrefour well positioned to continue growing in a challenging environment Essentially a food retailer Multi-format Increasingly international Solid debt profile
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Thanks !
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