1. Market Research: Understanding the Values and Priorities of Central Floridians Proposal Submitted by: Shelley Lauten President myregion.org Submitted by: Dee Allsop, Ph.D. CEO and Managing Partner Heart+Mind Strategies

2. The “Regional Gathering”

3. Source Dilemmas:  Agreeing on “Who We Are”  Understanding our Corporate, Civic and Individual Responsibilities  Investing in a Regional Transportation System

4. Market Research for Civic Engagement:  ID and Define the Civic Issue  Research  Convene Stakeholders and Leaders  Engage the Community  Develop and Implement an Action Plan  Monitor and Communicate Progress

5. Market Research Proposal: Phase 1: Kick-Off and Framing Phase 2: Values and Priorities ASO Exploration Phase 3: Values and Priorities Survey Phase 4: Public Engagement Phase 5: Stakeholder Application and Implementation

6. Market Research for Civic Engagement: ID and Define the Civic Issue Research Convene Stakeholders and Leaders Engage the Community

7. Market Research Proposal: Heart+Mind Research myregion.org Program Management & Public Engagement Phase 1: Kick-Off and Framing$9,100 $40,500 Phase 2: Values and Priorities ASO Exploration$98,600 Phase 3: Values and Priorities Survey$57,700 Phase 4: Public Engagement$16,600$80,000 Phase 5: Stakeholder Application & Implementation $28,100$55,000 SUB-TOTAL$210,100$175,500 Total Cost: Research & Community Outreach$385,600

8. Funding Structure Total Cost:$385,600 Three way split – Public= $128,500 Private = $128,500 Independents= $128,500 Public - Greater Orlando Aviation AuthorityPort Canaveral Florida Department of TransportationLynx Orlando-Orange County Expressway AuthorityM/TPOs

9. Questions