1. on TWITTER on TWITTER

2.   Regular tweets with the added bonus of reaching both current and potential followers  Can Appear in:  User Timelines and search results  Targeting by keywords in Tweets  Interests  Geography  Device  Similarity to existing followers PROMOTED TWEETS

3.   PRICING  You pay only when people engage with your promoted tweets  Track your progress with analytics  Tools are available to analyze your Twitter activity PROMOTED TWEETS

4. http://www.simplyzesty.com/Blog/Article/Se ptember-2011/Twitter-advertising-works-22- responding-to-promoted-tweets http://www.simplyzesty.com/Blog/Article/Se ptember-2011/Twitter-advertising-works-22- responding-to-promoted-tweets

5.   Trends mean massive exposure for your business  Popular topics happening right now  Promoted Trends are featured at the top of the list for an entire day.  Prime real estate on Twitter  User clicks on trend and goes directly to your marketing message Promoted Trends

6.   An ideal way to  Run major campaigns  Launch new products  Target key dares to drive mass awareness  Pay only for engagement by  Retweet  Reply  Favorite  Click on your promoted tweet Promoted Trends

7. http://captico.com/twitter-promoted-trends- keurig-coffee-cruise-campaign/2011/03 http://captico.com/twitter-promoted-trends- keurig-coffee-cruise-campaign/2011/03

8.   One of the quickest ways to build an active community of advocates for your business  Instantly get in front of the right users  The bigger the follower base, the more people to engage with and spread your message PROMOTED ACCOUNTS

9.   WHO TO FOLLOW: @yourusername here  Show up in search results and in “Who to Follow” on the account recommendation engine.  Track your results in real time  Get real-time updates on your follower numbers and what they’re interested in  Promoted Accounts Dashboard  Followers Dashboard Promoted ACCOUNTS

10. http://www.optify.net/social-marketing- optify/promoted-accounts-tactics http://www.optify.net/social-marketing- optify/promoted-accounts-tactics

11.   HOW it works: Set a Budget 1.Set a daily budget for each campaign 2.Twitter will stop the ads once the budget has been met 3.Never be charged more than what you want to spend Place a bid Pricing is based on bidding  You set the maximum amount you are willing to spend per follow or click PRICING – PAY ONLY FOR ENGAGEMENT

12.  Get Promoted  After promoting your account or Tweets for a few days, check back to see in any changes need to be made PRICING – PAY ONLY FOR ENGAGEMENT