1. Web Services Strategy MBUS 626 Group 2 Phil Jung Steve Conant Michael Jones

2. Executive Summary Founded in 1982 by three Stanford graduate students Bechtlsheim, Kholsa and Mcnealy The company vision was that computers would talk to each other regardless of manufacture or operating system. Focused on network solutions to business providing software, hardware and systems.

3. Information Systems Triangle Business Strategy Organization Strategy IT/IS Strategy Open platforms and Java Camp. Create an e-business atmosphere that allows all devices to communicate with one another regardless of manufacturer, Operating System, Software or programming language. Provide useful platforms and software that are available for use through payment of royalties. Providing networks for businesses. Provide top to bottom network solutions for businesses. Bundles of hardware and software to build communication networks. Software modules that exchange information seamlessly through a range of hardware, OSs and programming languages. With security as a weakness, Sun developed their own system to handle the problem and make it a strength.

4. Competitive Situation Sun's arch-rival is Microsoft. Sun's Java programming platform was widely adopted o IBM o BEA o Oracle o Other IT Vendors Differentiation o Vertical integration of software o "Write-once, Run Anywhere" o "Open"

5. An Analogy Adapted from David Chappell & Associates

6. Protocol Evolution Adapted from David Chappell & Associates

7. Problems or Opportunities WS-I Decision.NET Vs. J2EE

8. PORTER’S FIVE COMPETITIVE FORCES MODEL New Market Entrants Suppliers Substitute Customers Threats Bargaining power Dr. Chen, The Trends of the Information Systems Technology –Adapted by Specialist Steve-O Competitors

9. PORTER’S FIVE COMPETITIVE FORCES MODEL Uncertain business climate due to rapidly changing technology. Sun offers Manufacturers, IT vendors, Interdependency Accenture BEA Fujitsu HP Intel, Oracle SAP Other IT Vendors IT Vendors Internet Users Businesses Threats Bargaining power Dr. Chen, The Trends of the Information Systems Technology –Adapted by Specialist Steve-O

10. Web Services Strategy 1. Do you project strong growth for Web services? What types of companies are most likely to deploy them, and for what applications? What are the main barriers to adoption? 2. Relative to Microsoft's proprietary programming platform for Web services,.NET, what are the advantages and disadvantages of the shared platform employed the Java camp? Does the Java camp have a clear leader? Does it need one? 3. Should we be surprised at cooperation between Microsoft and IBM? Why did they help found the Web Services Interoperability Organization (WS-I)? Is WS-I likely to be influential? 4. Should Sun join WS-I as a contributing member? Lobby for a board seat? Boycott WS-I permanently?

11. Improving Competitive Advantage

12. Lessons Learned

13. TOP COMPARISON Multi-tiered similar computing technology Both program support "Standards“ Use different tools, but achieve same goal A lot of parallelism can be found Hard to compare the quality of programs since both have pros & cons

14. Thank you for your attention.

15. What actually happened? Mark Hapner, Chief Web Services Strategist of Sun Microsystems have been elected to the board of directors in March 2003. He will only serve for two years while founding members have permanent seats. Law suits against Microsoft went nowhere, were behind the announcement in April 2004 that Sun and Microsoft were calling a truce. Microsoft would pay Sun $2 billion to resolve lawsuits, and the two companies agreed to work toward making their technologies more compatible. On January 27, 2010, Sun was acquired by Oracle Corporation for US$7.4 billion, based on an agreement signed on April 20, 2009. Sun Microsystems, Inc. was subsequently renamed Oracle America, Inc