1. INTENSITY OF RIVALRY:WAL-MART MGIS 317

2. Competitors Costco – rivals Sam’s Club Target – rivals Wal-Mart Sears

3. Exit Barriers Wal-Mart is the biggest company (by sales volume) in the world Difficult to reach a similar size and market share

4. Industry growth Wal-Mart is growing steadily, especially internationally Provided 2.3% increase in productivity for the U.S (both directly and indirectly) 40% market share

5. Price Competition Central communication revolutionized supply chain UPC and RFID tracking of inventory increased productivity, inventory data and loss prevention Able to look at and control supplier profit margins to provide “Every Day Low Price” Used technology to reduce operating costs and in turn, reduce product prices