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Distribution & Marketing MUM 2700 Professor Calle.

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Presentation on theme: "Distribution & Marketing MUM 2700 Professor Calle."— Presentation transcript:

1 Distribution & Marketing MUM 2700 Professor Calle

2 Definitions USNRC - US Normal Retail Channels  Artists and producers earn full royalties at this rate. R.O.W. - Rest of the World  Royalties are paid at a 50% rate. Licensers  Pay a licensing fee to the record company for the use of a master in a new product or compilation.

3 Definitions - continued One-Stop Retailer - A Mom and Pop store.  Ricky’s Records  Haitian record stores  Buy from distributors or wholesalers Rack Jobber  Leases floor space  Manages inventory  Accounting Wholesalers - Sell to distributors.

4 New Technologies CDs represent 85% of recorded music sales format. DAT, MD, DCC, Audiophile Records represent 15% of recorded music sales formats. Downloads are gaining ground quickly.

5 Recording Device Formats CD - Compact Disc DAT - Digital Audio Tape MD - Minidisc DCC - Digital Compact Cassette DVD - Digital Video Disk

6 Download Formats AIFF - Audio Interchange File Format (CD) MP3 - MPEG Layer 1 (cross platform) AAC - MPEG-4 used for DVD authoring and iTunes WAV - Windows Digital Audio Format SDII - Sound Designer II (Pro Tools) Real Audio - Compressed for streaming AU - u-Law Compressed audio for Internet (Web)


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