1. Super Autobiographical Memory Parts 1 and 2 http://www.cbsnews.com/video/watch/?id =7166313n&tag=contentBody;housing http://www.cbsnews.com/video/watch/?id =7166313n&tag=contentBody;housing http://www.cbsnews.com/video/watch/?id =7166315n&tag=contentBody;housing http://www.cbsnews.com/video/watch/?id =7166315n&tag=contentBody;housing

2. Long Term Memory The relatively permanent and limitless storehouse of the memory system.

3. Long-Term Memory Is it limitless?...We think so! Rajan was able to recite 31,811 digits of pi. At 5 years old, Rajan would memorize the license plates of all of his parents’ guests (about 75 cars in ten minutes). He still remembers the plate numbers to this day.

4. Long Term Memory - Types

5. Memory Retrieval Reconstructive Memory Leads to incorrect memories process of piecing together memories by fitting them into a meaningful plan or organization we fill in gaps with assumptions because we are uncomfortable with the gaps. Once we've done this, distinguishing what actually happened from what we filled in is almost impossible.

6. The Rumor Chain – reconstructive memory activity Errors in each successive telling of the story are usually predictable: Leveling – The tendency to simplify the material. Non-distinct details are left out. Sharpening – Different individuals will highlight or over emphasize different details based on their prior experience and personal expectations. They will correctly remember odd/very specific details that others probably would have forgotten. Assimilation – Details of the story will be changed to fit the subjects own background knowledge and expectations; schemas.

7. Memory Retrieval Context Effect It helps to put yourself back in the same context you experienced (encoded) something. If you study on your favorite chair at home, you will probably score higher if you also took the test on the chair. Chewing gum/testing

8. Memory Retrieval Déjà Vu: eerie sense that you have experienced something before. Current situation cues past experiences that are very similar to the present one- your mind gets confused. Hemisphere delay Is déjà vu really a glitch in your memory?

9. Types of Forgetting Why can’t I remember? Encoding failure Storage Decay Retrieval Failure Motivated forgetting Repression Amnesia Infantile Anterograde Retrograde

10. Forgetting Encoding failure We fail to encode the information. It never has a chance to enter our LTM.

11. Storage Decay Even if we encode something well, we can forget it. Without rehearsal, we forget things over time. “Use it or lose it.”

12. Forgetting: Decay

13. Retrieval Failure The memory was encoded and stored, but sometimes you just cannot access the memory.

14. Motivated Forgetting One explanation is REPRESSION: psychoanalytic theory defense mechanism that banishes anxiety- arousing thoughts, feelings and memories from consciousness Why does is exist?

15. Elizabeth Loftus- Eyewitness Testimony and False Memories Mother’s drowning Famous cases OJ Simpson Ted Bundy Hillside Stranglers McMartin Preschool Rodney King Michael Jackson “Lost in the mall technique” NatGeo video

16. Forgetting--Misinformation Effect Information received after event can change your memory. Leading question... “ About how fast were the cars going when they ????? into each other?”

17. Results of the first experiment: Speed estimates for the verbs used in the estimation of speed question VERB MEAN ESTIMATE OF SPEED (mph) Smashed40.8 Collided39.3 Bumped38.1 Hit34.0 Contacted31.8 The results in the table show that the phrasing of the question brought about a change in speed estimate. With “smashed” eliciting a higher speed estimate than “contacted.” Elizabeth Loftus Study

18. Results of the second experiment Response to the question 'Did you see any broken glass?' Response SmashedHitControl Yes1676 No344344 These results show a significant effect of the verb used in the question on the misperception of glass in the film.

19. Elizabeth Loftus Eyewitness vs DNA Think/pair/share activity 60 Minutes clip “Eyewitness”

20. Brewer and Treyens -Schemas Psychology professor’s office Take a few moments to “look around.” Write down as many details from the photo as possible. Did you remember books, filing cabinet, telephone, lamp, pens, pencils, coffee cup?