1. “IDEA-MayaBazar” activity in Andhra Pradesh Executed by Lemon Media, Hyderabad

2. Objective The Main objective of this campaign is to take IDEA Features & Offers into the people dwelling in Villages, Mandals, STCs & MTCs through Mayabazar Demos, Sales & Door-Door Activity. Key points briefed to the audience: 1.Best Network 2.Best Customer Service 3.No.1 in MNP conversions in India & AP.

3. Unit Details – “IDEA MAYABAZAR” Manpower Details – Per VillageNos. Unit Supervisors/ Team Leads 2 Activity Promoters 10 Runner 1 Drivers 2 Total Man Power 15 Other Details Nos. Team size per village 6 No. of villages covered per day2 Vehicles details Sumo with branding 1 TATA 407 with branding 1 Infrastructure Nos. Photo Copiers 2 Invertors4 Batteries4 Mayabazar Chests to play AVs2 Demo Handsets to perform RMNP 2 POP Material for retail branding & CAFs Stock for 30 days

4. Infrastructure Pics Photo Copier Set-upMayabazar Chests to play AVs

5. DAY ACTIVITY FLOW 5 Promoters (Village 1)5 Promoters(Village 2)SupervisorRunner 7 AM - 9 AM UMBRELLA SET-UP at major centre Collection of CAFs done on previous day 9 AM - 1 PMDOOR - DOOR SALES LUNCH ARRANGEMENT Submission of CAFs at IDEA BKN HUB 1 PM - 2 PMLUNCH BREAK 2 PM - 4 PM Door - Door/ Retail branding Collect Rejected CAFs (if any) 4 PM - CLOSING UMBRELLA SET-UP at major centre, Demos Return to the Unit with Submission report DAILY RESPONSIBILITIES Door – Door Sales, Retail Branding, CAF filling, Maintaining MNP/New activations register Supervision of Work process at Umbrella set- up, Door - Door, Retail Branding, Mayabazar Demos, Performing RMNP CAF Submissions, Collect rejected CAFS with rejection record, educate the unit supervisors on rejections, re-submit the CAFs with necessary corrections. Activity Flow

6. Door to Door Process Mic Announcement, Door knocking, Resolving issues: – 1 Supervisor & 5 Promoters will be getting down in each village. They will divide the village into 5 divisions & then will start Door – Door campaigning. – Mic announcements will be made in every street of the village with TATA Sumo on IDEA Offers, which diverts villagers attention towards the announcement. – Promoters will knock every door of the village & explain the features, connectivity of IDEA Network. – Queries will be clarified then & there. Interested customers will come voluntarily to switch their connections to IDEA Network. – Not only selling the product, the unit will note network & distributor issues in the village and shall communicate the same to the respective ASM to fix-up the issues that ensures best quality in terms of network & customer service.

7. Door to Door Pics

8. Sales Done in Pilot Activity After the pilot we are presently operating with 6 units across AP which are due to go up to 12 units. TOWNMNP NEW CONNECTIONS TOTAL KORUTLA296212508 DHONE513187700 HINDUPUR19193284 KAVALI439317756 GRAND TOTAL 2248 TARGET GIVEN360 TARGET ACHIEVED2248 ( TARGET ACHIEVED BY 6 TIMES)

9. Reporting The following reports will be submitted for the activity: S. NoReport NameReport ModeSubmission Cycle 1Gathering ReportHard CopyEnd of Month 2Retail Branding ReportHard CopyEnd of Month 3Unit Hub SummarySoft CopyDaily 4Activity PhotographsSoft CopyWeekly

10. Branding TATA Sumo & TATA 407 will be stickered attractively with the IDEA Branding to draw people’s attention.

11. Sumo stickering

12. Promoters

13. Activity Pics

14. Retail branding

15. About MayaBazar (A product of Lemon Media) Complete mapping of 16000 villages covering all districts in AP Planned and implemented sales and marketing campaigns across sectors. Can handle any scale and duration in the market of AP with complete manpower sourcing and necessary infrastructure requirements. Network of 5000 Trained manpower in 1097 Mandals in AP and network of 150 canters.

16. Some Campaigns… KKD (HUL) PKAP (I PRU) ICICI PRUDENTIAL AIRTEL MONEY BSNL BROADBAND KIOSKJCB

17. Thank You