1. Seven slides to introduce the plain packaging debate Luk Joossens Brussels, 12 January 2011

2. Definition Plain packaging is the prohibition of the use of logos, colours, brand images or promotional information on the packaging of tobacco products. It allows the use of brand names and product names, which have to be displayed in a standard colour and style.

3. Cigarette packaging in Germany

4. Cigarette packaging in the UK

5. Cigarette packaging in Belgium

6. Cigarette packaging in Uruguay

7. Australian proposal for plain packaging

8. The wish of EU citizens 75% of all EU citizens are in favour of putting picture health warnings on all packages of tobacco products. 54% of EU citizens are in favour of banning colours, logos and promotional elements from tobacco packages.