1. Copyright Issues © © CECS 5110

2. Laws of Copyright Designed to protect intellectual property rights and provide potential monetary rewards for inventiveness and hard work.

3. Copyright Adequacy  Material is easy to capture.  Once material is digitized, it is easy to make changes.

4. Obtaining Media Content  Acquire rights to copyrighted material.  Use non-copyrighted material or public domain.  Create material in-house.  Contract for original material.

5. Acquiring Rights to Copyrighted Material  A simple purchase authorizes personal use, not the right to copy.  Obtaining video rights does not give the rights to use the music or characters.  Separate licensing may be needed for cd-roms and Internet delivery.

6. Acquiring Rights  Determine which rights are needed.  Determine who has those rights and the ability to convey them.

7. Materials in the Public Domain Are materials, that have no copyright, because?:  No copyright was ever issued.  Copyright has expired.  Copyright was not renewed.

8. Public Domain Materials There are legal considerations, when using public domain works, such as:  Derivative works  Trademarks  Right of Publicity

9. Derivative Works Those based on an original work, such as translations, abridgments, adaptations, or dramatizations.

10. Trademarks  Trademarks - names, symbols, or other devices identifying a product.  Trademark protection covers the title of a publishable book.  In the case of fiction, it is often the name of its characters.

11. Right of Publicity A legal basis for requiring permission and/or payment for using a person’s name, image or persona.

12.  Multimedia developers must not:  Reveal embarrassing facts.  Place a person in a false light. Privacy Issues to Avoid

13. Censorship  Censorship - examination of material for appropriateness of content.  Developer is “socially responsible”.

14. The End University of North Texas Dr. Vicky Cereijo