1. The OPEN DAYS 2008 in a nutshell Key messages and events Media strategy and activities Follow-up

2. Key messages Regions and cities in a challenging world …and common interest in: Innovation Climate change Cooperation The future of cohesion policy 6 October: Green Paper on Territorial Cohesion

3. OPEN DAYS: A success story 200320042005200620072008 Regional partners 1067106135212216 Conglomerates01116142422 Seminars166466135150145 Participants120020002500400055007400 Journalists 70122240250 Stands Investors' Café 110160150 Local events 31 5095227

4. Partner regions and cities 216 in total representing 32 countries

5. Participants in 2008 51.7%National, regional and localadministrations 16.7% Academic and consultants 16.7% other 6.7% EU institutions 6.7% Business and banks 7,400 in total Majority from the new Member States

6. A political opening: 6 October, 16:00 Commission launches Green Paper on Territorial Cohesion Key note speeches by José Manuel Barroso Michel Barnier Luc Van den Brande Danuta Hübner Debate moderated by Shirin Wheeler, BBC, with Jiří Čunek, Czech First Deputy Prime Minister, Lambert van Nistelrooij, Member of the European Parliament, and Jean-Yves Le Drian, Committee of the Regions

7. Investors’ Café 150 stands grouped in 6 thematic villages Knowledge society Health Research & innovation Energy Environment Transport

8. Investors´ Café The Business Area Permanent desk staffed to facilitate meetings between regional actors and business’ and bank’s representatives

9. Corporate graphic identity Brochures/invitations

10. Corporate graphic identity

11. All event partners follow a corporate design and media approach « Media Day » for up to 250 journalists from regional and Brussels-based media Strong TV presence including facilities (TV studio in the CoR) Follow-up on coverage of the event in press and TV Media strategy and actions

12. Local events 230 local events most of which in the UK (23), Italy (22), France (21), Spain (21), Poland (17), The Netherlands (11) Documents 30 country leaflets in relevant language(s) Distribution Representation offices of the European Commission in Member States, regional offices, Commission’s Directorate-Generals, Members of the Committee of the Regions and the European Parliament Web site presentation: click

13. Closing session: 9 October, 14:00 Four reports on the OPEN DAYS themes by Günter Verheugen Miroslav Ouzký Michel Delebarre Jean-Pierre Jouyet Address: Hans-Gert Pöttering Closing remarks: Danuta Hübner Luc Van den Brande

14. Follow-up On-line survey for feed-back by participants, speakers and partners: 10-20 October Follow-up meeting with all partners: 23 October, 11:00 Post event brochure in EN to be dispatched in 30,000 copies (November Plenary) Post-event book: conclusions from each of the workshops (use the template on the web site) before 17 October Press book: press articles to be sent by 31 October