1. Asians in Advertising

2. Representation of Asian People in Advertising
All East Asians or Oriental Asians are often classified as Chinese.
In actuality, they include people whose ancestry is rooted in Cambodia, China, Japan, Korea, Vietnam, the Philippines, Taiwan, Thailand, Malaysia, and Hong Kong.

3. Representation of Asian People in Advertising
Known as the “Model Minority”.
One of the fastest growing demographic segments in North America.
Usually, the Asian population is affluent and well-educated.
Still, only 8.4% of television commercials today feature Asian people.

4. History of Asians in Media
Historically, Asians were sometimes portrayed by Caucasians in “yellow face” makeup.
They also had the stereotypical characteristics of slanty eyes and broken English.
Warner Oland

5. Charlie Chan
Warner Oland as Charlie Chan in The Black Camel (1931). 0:00 – 0:38

6. Racist Advertisements//

7. Stereotypes facing Asians in Advertising Today
The wise old man
The heavily accented,
unaccultured Asian.
The Kung Fu master
The tech-savvy Asian

8. Stereotypes facing Asians in Advertising Today

9. Stereotypes facing Asians in Advertising Today

10. Stereotypes facing Asians in Advertising Today
Asian females are often seen as exotic, mysterious, dangerous, and overly sexualized.
They are usually seen playing the girlfriend.

11. Stereotypes facing Asians in Advertising Today