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Published byLorena Garrett Modified over 9 years ago
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Marketing plan Have to study the market well
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Market Summary Research the market. Find out the price of helmets, shifts and competition Find out the % of riders without helmet( warnings and fine) Motorcycle insurance, price etc Price of relevant of medication
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Product definition Helmet: Safety and conformability for the riders, full of style, appropriate for teenagers and adults. Insurance: 30 BHT scheme :Health insurance :Health insurance : motorcycle insurance : motorcycle insurance
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competition Provide motorcycle insurance on purchase of motorcycle Find the factory that provides the best and reliable helmets Distribute free helmets with bikes
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Positioning By telling people how effective and protective the helmet is comparing with others. others. Guarantee, safety.
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Communication strategies By launching campaigns about the product and informing the riders about the safety of wearing the helmet Targeting with the style and design Advertising
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Packaging Fulfillment Protective packaging and affordable price High quality product with low price
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Launch Strategies Advertisement Campaign 10%of budget
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Public Relations Advertisement with different media Promotions
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Advertising Banner on the website Effective advertisement Unique style of advertising to get attention
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Other promotions Helmet with logs Safety instruction inside the helmet Demonstration
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pricing Specifying price and the research in the market Purchase on limited budget High quality product with low cost
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Distribution Through company along with their product Dealers and retails in affordable price Purchase of helmet( instead of fine)
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Vertical market/segments Segments for the middle class people especially those who can not afford to buy expensive helmet It is for both gender from 18-35yrs old Selling in convenient places
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International Research the international product and Price Focus on middle class riders by putting appropriate price
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Success Metrics About the safety of helmet Convince them to wear the helmet Campaign (to tell how success/failure) Convince all the riders to wear helmet
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Schedule Divide the campaign and enforcement in months Divide time for the improvement Move with success
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