1. By: Marissa Nieuwenhuis
Nike advertisement
By: Marissa Nieuwenhuis

2. Background ‘If You Let Me Play’ 1995 Nike Advertisement Magazine
Appropriate era

3. Visual
First element to catch the audience’s attention: little girl, play, text…
Nike Symbol (the word ‘Nike’ is not on the ad)

4. Verbal Verbal element sells the ad Appeals to pathos
Text reads: “I will like myself more, I will have more self-confidence, I will suffer less depression, I will be 60% less likely to get breast cancer, I will be more likely to leave a man who beats me, I will be less likely to get pregnant before I want to, I will learn what it means to be strong, If you let me play sports.”

5. Target & product being sold
Target: Parents/caretakers with daughters
Says nothing about buying Nike Products (implied)
Almost forcing parents to put girls in sports
Ad is selling a better way of life for their daughters
Bad things will happen to her if she doesn’t play sports

6. Effective advertisement?
Relatable
Appeals to emotions
Makes parents want to put daughters in sports
Very persuasive
Very effective advertisement