1. NOTICES, ADVERTISEMENTS AND LEAFLETS BY MA’AM SANA KHATTAK

3. NOTICES; PURPOSES  Announce social events  Report on matters of interest to staff  Inform staff of new procedures  Advertise posts for internal appointments  Remind staff of company procedures

4. EXAMPLES OF NOTICES

7. DESIGNING NOTICES Give clear heading Caps lock and different fonts for emphasis Use sub headings to breaking heading into smaller parts logically Use bullets to make lists

8. Use paper effectively to attract audience Neither too much material nor incomplete information It’s good to include name of the writer, as well as reference and a date

10. WRITING STYLE:

13. WRITING STYLE; (AIDA) Attention: gain reader’s attention Interest: mention the point of their interest Desire: aim the notice at producing the desired response Action: make the audience want to act on something mentioned in the notice or advertisement.

14. GUIDELINES: Use logo prominently Catchy headline Use spacing to draw attention to specific items or details Catagorize info, use sub-headings State action clearly

15. Make your add eye catching Make it different from other adds, brochures or leaflets Be persuasive Give contact details in adds

16. HOME WORK Make this letter an effective advertisement.

18. THANK YOU.. THE END..