1. Establishing SSME as a new academic discipline: Thought Leadership Workshop Hosted by Manchester Business School Centre for Service Research on behalf of the UK SSME network www.ssmenetuk.org

2. linda.macaulay@manchester.ac.uk 16 th November 2007 2 Welcome We have over 25 different universities represented from across the UK …and visitors from Universities of Pretoria, South Africa, Maribor, Slovenia, SRM, India, Erasmus, Netherlands, Zhejiang Gongshang, China and Roskilde, Denmark 14 company representatives..and of course our keynote speaker from the Department for Business and Enterprise (BERR), Allan Mayo A healthy mix of subject areas including Business, Management, Sociology, Computer Science, Information Systems

3. linda.macaulay@manchester.ac.uk 16 th November 2007 3 Agenda Day 1 Understanding the Requirement Identifying the Gap Day 2 Agreeing SSME Core Curriculum Creating a Blueprint for UK SSME Education

4. linda.macaulay@manchester.ac.uk 16 th November 2007 4 First… We have a formal welcome by the Dean and Director of Manchester Business School Professor Michael Luger..

5. linda.macaulay@manchester.ac.uk 16 th November 2007 5 Keynote Speaker Allan Mayo, Department for Business Enterprise and Regulatory Reform Introduced by Richard Taylor, Principal Scientist, HP Laboratories

6. linda.macaulay@manchester.ac.uk 16 th November 2007 6 Introduction to Parallel Sessions Parallel Session 1 (Room C10): For business to set the requirements for SSME education Parallel Session 2 (Room B10) : For academics to discuss –What courses are currently being offered –What materials are available to us –Where is the gap Parallel Session 3 (Room B7): Introduction to SSME by Chris Cromack, IBM for those not familiar with the topic area

7. linda.macaulay@manchester.ac.uk 16 th November 2007 7 Parallel Session 2: Educators Short presentations of existing/planned programmes, progress to date Masters –Chris Todd, UCL –Claire Moxham, Manchester –Irene Ng, Exeter –Katherine Tyler, Westminster MBA –Ruth Boaden, Manchester Business School What other programmes? –Sydney, Berkeley….

8. linda.macaulay@manchester.ac.uk 16 th November 2007 8 Level of Programme/Learning? CPDUGPGTPGRMBA awareness Knowledge/ understanding Practical project/ experiential learning Workplace practice Research and innovation

9. linda.macaulay@manchester.ac.uk 16 th November 2007 9 What material is available to us? IBM SSME net UK website …

10. linda.macaulay@manchester.ac.uk 16 th November 2007 10 Where is the Gap? Lack of material? Promotion to students? Lack of understanding of the market need by staff/students? Lack of funding/sponsorship for home students? …..

11. linda.macaulay@manchester.ac.uk 16 th November 2007 11 What we’ve got Strategy of getting there Journey List of key inhibitors Superset of requirements Rationale importance Current/proposed programmes –To be extended Interested community

12. linda.macaulay@manchester.ac.uk 16 th November 2007 12 WHAT WE NEED Broader govt, business input Sponsorship from DUIS Business case for university –Job roles –Company sponsorship Properly integrated courses Learning Outcomes Open Source materials/collaborate

13. linda.macaulay@manchester.ac.uk 16 th November 2007 13 Report back To industry/business