1. Start Your Career on the Leadership Track With Jo Miller

2. Jo Miller Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc. Helps women create a roadmap to advance into management and leadership roles. A leading authority on women’s leadership who delivers more than 60 speaking presentations annually to audiences of up to 1,200 women for women’s conferences, professional associations and corporate women’s initiatives.

3. I have some unique KOALAFICATIONS

4. Don’t be the best kept secret in the organization!

5. You Can’t Afford to Wait Don’t wait for permission or an invitation to be a leader. Don’t wait for someone to promote you. Take charge of your career trajectory.

6. In This Session Identify your leadership niche Build your brand as an emerging leader What’s a sponsor? The difference between mentors and sponsors Attract the attention of influential sponsors

7. Your Leadership Niche

8. “Be famous for something! Know what is your claim to fame.” — General Manager, software industry. “Be famous for something! Know what is your claim to fame.” — General Manager, software industry.

9. Who do you know who has branded themself well?

10. 3 Essential Elements of a Great Leadership Brand

11. Your Leadership Niche What are you passionate about? What does your organization/ industry need and value? What are your skills and talents?

12. Exercise What is your leadership niche?

13. Your Leadership Niche What are you passionate about? What does your organization/ industry need and value? What are your skills and talents?

14. Download This Presentation BeLeaderly.com/cli

15. Your Leadership Brand

16. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” — Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” — Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

17. The Change Agent

18. “Make your brand scalable.” — Krista Thomas, VP of Marketing, Rubicon Project “Make your brand scalable.” — Krista Thomas, VP of Marketing, Rubicon Project

19. Ask yourself Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

20. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

21. Communicate your brand

22. Sponsors

23. “There is a special kind of relationship — called sponsorship — in which the mentor goes beyond giving feedback and advice and uses his or her influence with senior executives to advocate for the mentee. Our interviews and surveys alike suggest that high-potential women are overmentored and undersponsored relative to their male peers — and that they are not advancing in their organizations.” “Why Men Still Get More Promotions Than Women,” by Herminia Ibarra, Nancy M. Carter and Christine Silva.

24. “A sponsor is someone who will use their internal political and social capital to move your career forward within an organization. Behind closed doors, they will argue your case.” — Cindy Kent, GM, 3M. “A sponsor is someone who will use their internal political and social capital to move your career forward within an organization. Behind closed doors, they will argue your case.” — Cindy Kent, GM, 3M.

25. Four U.S.-based and global studies clearly show that sponsorship — not mentorship — is how power is transferred in the workplace. “Why You Need A Sponsor — Not A Mentor — To Fast-Track Your Career,” Business Insider.

26. What’s the difference between mentors and sponsors?

30. Have you had a sponsor? How did the sponsorship begin? How did you benefit from being sponsored?

31. Only _____ % of women and _____ % of men employed in large companies have a sponsor. 13 19 “The Sponsor Effect,” Hewlett, Peraino, Sherbin and Sumberg, 2011.

32. Women who have sponsors are at least 22% more likely to ask for stretch assignments and raises. Men and women feel more satisfied with their career advancement when they have sponsors. Ambitious women underestimate the difference sponsorship can make. “The Sponsor Effect,” Hewlett, Peraino, Sherbin and Sumberg, 2011.

33. What a sponsor does What a protégé does 1. Believes in you, understands and values that you can be a leader, and is willing to take a bet on you. 2. Is prepared to go out on a limb for you and publicly support you. 3. Is in your corner and gives you “air cover”. 1. Exceeds expectations, and make their performance known. 2. Demonstrates that they are trustworthy and loyal. 3. Brings something special and unique to the table. “Mentors Are Good. Sponsors Are Better,” Sylvia Ann Hewlett, New York Times.

34. “… having an active advocate completely changes your career.” —Kerrie Peraino, Vice President for Human Resources and Chief Diversity Officer, American Express. “… having an active advocate completely changes your career.” —Kerrie Peraino, Vice President for Human Resources and Chief Diversity Officer, American Express.

35. Qualities of a Good Sponsor Influential Respected Has a track record of: a) Developing talent b) Providing exposure opportunities to protégés c) Providing ‘air cover’ from negative or damaging publicity d) Providing a ‘safety net’ during downsizing, reorgs and leadership changes

36. “A sponsor does not have to be an executive, but they do need to have influence.” —Millette Granville, Director, Diversity and Inclusion, Delhaize Group. “A sponsor does not have to be an executive, but they do need to have influence.” —Millette Granville, Director, Diversity and Inclusion, Delhaize Group.

37. “Are all your advocates in the management chain directly above you? I recommend that everyone have three to four advocates outside of their direct management chain.” —Michelle Johnston Holthaus, GM, Channel Platforms and Strategy Division, Intel. “Are all your advocates in the management chain directly above you? I recommend that everyone have three to four advocates outside of their direct management chain.” —Michelle Johnston Holthaus, GM, Channel Platforms and Strategy Division, Intel.

38. “So, how do I get a sponsor?”

39. There is no “silver bullet” for attracting the attention of a high-level sponsor. —“Sponsoring Women to Success,” Catalyst, 2011.

40. Attracting the Attention of Influential Sponsors

41. 8. Perform!

42. 7. Know who the good sponsors are. 6. Observe the protocols: How does sponsorship work in your organization’s culture?

43. 5. Network beyond your direct management chain.

44. 4. Raise your hand for exposure opportunities to work with or for potential sponsors.

45. 3. Make your value visible.

46. 2. Have clear career goals.

47. 1. Share your goals with leaders.

48. Attract the Attention of Influential Sponsors 8. Perform! 7. Know who the good sponsors are. 6. Observe the protocols: How does sponsorship work in your organization’s culture? 5. Network beyond your direct management chain 4. Raise your hand for exposure opportunities to work with or for potential sponsors. 3. Make your value visible. 2. Have clear career goals. 1. Share your career goals with your leaders.

49. a)Which of these steps are you doing well? b)Which of these steps will you work on? Self-assessment

50. 8. Perform! 7. Know who the good sponsors are. 6. Observe the protocols: How does sponsorship work in your organization’s culture? 5. Network beyond your direct management chain. 4. Raise your hand for exposure opportunities to work with or for potential sponsors. 3. Make your value visible. 2. Have clear career goals. 1. Share your career goals with your leaders. Attract the Attention of Influential Sponsors

51. After participating in this session, you should now be able to: Identify your leadership niche Build your brand as an emerging leader Describe what a sponsor is Understand the difference between mentors and sponsors Attract the attention of influential sponsors

52. Download This Presentation BeLeaderly.com/cli

53. “Sponsorship can come to you in different ways. You never know who is watching you, so be “sponsor-ready” at all times. —Millette Granville, Director, Diversity and Inclusion, Delhaize Group. “Sponsorship can come to you in different ways. You never know who is watching you, so be “sponsor-ready” at all times. —Millette Granville, Director, Diversity and Inclusion, Delhaize Group.