1. The Psychological Impact of Color

2. RED

3. Color of fire and blood –Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love. Emotionally intense color –Enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility –Attention-getter

4. Using RED Dominating color – best used as accent Red rooms make people anxious Rooms with red accent – lose track of time (bars & casinos) Red stimulates appetite - restaurants

5. BROWN

6. Masculine Color of earth and wood –Solid and reliable –Mellowness, age, warmth, comfort –Credibility, solidity, strength and maturity

7. Using BROWN –Helps to create a neutral, comfortable and open atmosphere –Used to sell anything, even cosmetics

8. YELLOW

9. High impact to catch consumers’ eyes Eye fatiguing color When used in small amounts… –Brightness & warmth –Playfulness, light, and creativity

10. Using YELLOW Good for marketing corn, lemon, or suntan products Spiritual color Key color to get attention

11. GREEN

12. Symbol of health & freshness Color of nature –Growth, harmony, fertility, hope Color of stability & endurance Most restful color for eye (improve vision)

13. Using GREEN Strong correspondence with safety (drugs/medical products) Used to promote “green” products Commonly associated with money Popular for mint products & soft drinks

14. BLUE

15. Color of sky and sea Cold color Associated with depth & stability –Trust, loyalty, wisdom, confidence, intelligence, fail, truth, heaven Good for mind & body Tranquility & calmness Consciousness & intellect

16. Using BLUE Blue suppresses appetite Promoting products related to cleanliness, air & sky, water & sea Promotes precision for high-tech products Frozen foods

17. BLACK

18. Conveys sophistication, power, elegance, formality Also conveys death, evil & mystery –Fear & unknown Sturdiness & reliability

19. Using BLACK Use for high-end merchandise Stimulates purchase of expensive products Makes other colors stand out

20. ORANGE

21. Autumn & good things to eat Most “edible” color Associated with joy, sunshine & tropics Enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, stimulation

22. Using ORANGE Stimulates mental activity Associated with healthy food & stimulates appetite High visibility Good for promoting food products & toys