1. Problem Identification – Part 2 Lecture 4

2. 2 Becoming Informed  LEARN ABOUT THE PROBLEM! - background analysis  Literature Searches  Patent Searches  Web Searches  Talk with “experts” and “customers”

3. 3 LEARN ABOUT THE PROBLEM!  Marketing  Psychological/Human Factor  Government/Regulation  Usage  Environment

4. 4 Literature Searches  Similar Products  Associated/Analogous Products  Technology Source: Web, Journals, Publications, Books, Reports

5. 5 Patent Searches  Patent The grant of a property right to inventor, issued by the Patent Trademark Office Grant “the right to exclude others from making, using, offering for sale, or selling” the invention or “importing” the invention  Database – US, UK, Euro, Malaysia, Japan, etc Patent Offices  Why patent search? To avoid violation of patent law Source of ideas – learn from other designs

6. 6 Patent Document

7. 7 Web Searches  Pool of information available at your doorstep  Examples Search engines – www.google.comwww.google.com Online Journals/Publications SIG Catalogues

8. 8 Talk with “experts” and “customers”  People who are involved in design or product development  Consumer reports

9. 9 Assignment 1 Anda diberikan tanggungjawab merekabentuk sebuah system Battery- operated Car Jack untuk kegunaan pengguna kenderaan jalanraya yang sering menghadapi masalah mengganti tayar/roda kenderaan apabila berlaku tayar pecah atau bocor. Anda harus memberi keutamaan kepada factor-faktor berikut dalam menghasilkan rekabentuk ini:  Kos (kurang dari RM 300/unit)  Berat  Saiz  Modular/Compact  Keselamatan  Pasaran – domestik dan antarabangsa.