1. Jason Silberberg | NabThat | CEO | jason@nabthat.com Your Digital Consumer - Understand the Power of Your Website & Consumer Experience Jason Silberberg CEO/Co-Founder NabThat

2. BACKGROUND Born & Raised in Los Angeles Automotive Family Technology Background Jason Silberberg | NabThat | CEO | jason@nabthat.com

3. Modern Consumers Jason Silberberg | NabThat | CEO | jason@nabthat.com

4. Value PrivacyDo not like lead forms Treat your website as an information portal Expect an experience that is consistent with modern e-commerce You are losing these buyers because they refuse to “pay” for information with their Name, Phone, and Email. They are MODERN CONSUMERS Jason Silberberg | NabThat | CEO | jason@nabthat.com

5. *JD Power Jason Silberberg | NabThat | CEO | jason@nabthat.com

6. *JD Power Jason Silberberg | NabThat | CEO | jason@nabthat.com

7. + TIME CONSUMING + UNWANTED CALLS AND EMAIL S + NEGOTIATION PUSHY SALESPEOPLE Jason Silberberg | NabThat | CEO | jason@nabthat.com

8. POWERLESS EXPERIENCE Jason Silberberg | NabThat | CEO | jason@nabthat.com

9. WHAT DO MODERN CONSUMERS WANT? 56% would like to see online deal building 45% would like anonymity until a deal is reached 2/3 car buyers much likely buy from a dealer who offers their preferred experience *autotrader Jason Silberberg | NabThat | CEO | jason@nabthat.com

10. OEM 3 rd Party Local Dealer Jason Silberberg | NabThat | CEO | jason@nabthat.com

11. PERSONALIZED EXPERIENCE Jason Silberberg | NabThat | CEO | jason@nabthat.com

12. = EFFECIENCY HELPFUL CONTACT + TRANSPARENCY + DICTATED COMMUNICATION Jason Silberberg | NabThat | CEO | jason@nabthat.com

13. HELPFUL CONTACT Provide Value and Detailed Information. Short and To The Point. Don’t Ask. Tell. Listen.

14. Jason Silberberg | NabThat | CEO | jason@nabthat.com TRANSPARENCY Be Honest and Forthcoming. Give, give and give. Detailed Info. Deliver.

15. Jason Silberberg | NabThat | CEO | jason@nabthat.com DICTATED COMMUNICATION Enable Actionable Interaction. Respond and then Engage. Be the Receiver. Personal.

16. $21.2 BILLION Dealership ad spending 2014, second only to retail Jason Silberberg | NabThat | CEO | jason@nabthat.com

17. 5,000 Dealerships on avg. receive 5,000 visitors Jason Silberberg | NabThat | CEO | jason@nabthat.com

18. 3 Consumer will visit 3 dealership sites Jason Silberberg | NabThat | CEO | jason@nabthat.com

19. 2% The average dealership monetizes only 2% of the total traffic going to its site.

20. Jason Silberberg | NabThat | CEO | jason@nabthat.com $295 In 2014, digital ad spending topped traditional, with $294 spend per new car sold.

21. Jason Silberberg | NabThat | CEO | jason@nabthat.com YOUR DIGITAL DEALERSHIP Spending Money with Little Return Quantity Does Not Equal Quality

22. Jason Silberberg | NabThat | CEO | jason@nabthat.com YOUR WEBSITE Mobile = 40% of your Traffic 1st Engagement is Digital Google Rewards Mobile

23. 104.72.563.2 VS. John Smith Jason Silberberg | NabThat | CEO | jason@nabthat.com

24. MAKE CHANGES Not a Potential Lead a Customer Test Your Experience Focus on Data Personalize Not Automate

25. Jason Silberberg | NabThat | CEO | jason@nabthat.com

26. A | B

27. Jason Silberberg | NabThat | CEO | jason@nabthat.com

28. TAKE OWNERSHIP You Control Your Customers Experience!

29. CONTACT INFO Full Name: Jason Silberberg Company: NabThat, Inc. Job Title: CEO/Co-Founder Email: jason@nabthat.com Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad