1. The Fashion Business

2. Four Segments of the Fashion Business (Trade)
Primary Level
Growers and producers of raw materials
Earliest stage of the fashion planning process
Works two years in advance of consumer purchase
Often imports from third world nations
Little of this business in US

3. 2. Secondary Level
Composed of industries – manufacturers and contractors
Designers and manufacturers of men’s, women’s and children’s clothing, accessories and cosmetics
Many companies based in US, but little manufacturing
Most manufacturing in South America, Far East, Caribbean
Work 1 ½ years to 6 months ahead of the consumer

4. 3. Retail Level Ultimate distributor of fashion to the consumer
Retailers buy from secondary level
They work about three to six months in advance of consumer purchase
The level of the fashion business with most familiarity

5. 4. Auxiliary Level Supports the primary, secondary and retail levels
Performs a variety of functions from publicity to advertising
Includes all advertising media (print, audio, internet and visual), fashion consultants, researchers

6. Global Fashion Industry