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Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015.

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Presentation on theme: "Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015."— Presentation transcript:

1 Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015

2 Infopro digital: the leading group in information and services designed for professionals ▷ 25% annual growth since 2001 ▷ €300 M turnover ▷ 2,400 employees, including more than 300 journalists ▷ No. 9 software publisher ▷ 50 professional press titles ▷ 900 events, shows, training and conferences OUR CLIENTS  Insurance – Finance  Local authorities  Construction -Energy  Tourism  Retail  Industry  Automobile THE GROUP IN BRIEF 2

3 A powerful brand which is close to its target and offers major advantages to advertisers ▷ L’Argus de l’assurance is a leading brand which has motivated and united the professional insurance community for 139 years. 433,035 unique visitors (At Internet 2015) 19,000 BtoB subscribers (agents, brokers, mutual societies/provident institutions, insurance companies, etc.) 60,000 qualified contacts 130,000 BtoB readers 1Million pages viewed 15,780 copies (OJD PV 2014) MAGAZINE WEBSITE DAILY E-NEWSLETTER DAILY E-NEWSLETTER INSURANCE DATABASE INSURANCE DATABASE EVENTS Only title certified OJD vs competition 92,826 visits 217,361 pages viewed Mobile audience (22%) 16 conferences – 6 awards 2 congresses - Diners clubs 3

4 The weekly: No. 1 in the insurance sector ▷ Leader for targeting the insurance sectors 55% of distributor networks read L’Argus de l’assurance each week 10% of provident institutions/mutual societies and retirement funds 26% of insurance companies By Information sources for insurance professionals Number of times handled Circulation rateReading duration 7.8 39 min 1.6 ▷ High reader involvement, a positive impact on your communications 4

5 The website and the e-newsletter: 1 st portal to the insurance sector ▷ Exclusive content and services  A mobile app to facilitate access to contents  The Digest: investigations, indices, classifications, etc.  The Decision-Makers’ list (Le Carnet des décideurs): profiles and nominations ▷ Daily e-newsletter and news flashes  News and scoops every day, exclusively reserved for subscribers  5 issues per week The reference site 91% E-newsletter reading rate 92% ▷ Successful video content  Interviews with personalities during major events in the sector, news reports, themed broadcasts, etc. Watch videos on argusdelassurance.com 67% 5

6 The website and the e-newsletter: digital expertise to match all your requirements ▷ Optimise your visibility Numerous advertising formats to generate traffic, maximise your coverage, develop your brand image/awareness: display, expand, visual identity, interstitial, etc. ▷ Energise your commercial strategies Services ranging from e-mail address hire to the construction of prospection files. Our database of 60,000 targeted contacts is constantly updated and cleaned, and includes official company numbers (“SIRET”). ▷ Strengthen your expertise in special operations and investigations Tailored systems to support your leadership, develop your brand capital, etc.: direct Argus sponsoring of major events in the sector, joint production with the editorial team, etc. 6

7 Events: benefits for our partners in terms of image and networking ▷ The Argus meetings : 16 conferences organised around topical subjects and sector implications  Prevention, digital transformation, start-up, claims management, Solvability 2, health, asset management, etc. ▷ The Argus awards : 6 annual federative awards ceremonies  Argus d’Or >> 04 April 2016  Brokers’ Grand Prix >> 20 September 2016  Claims Management Awards >> 18 October 2016  Awards for women in insurance >> 29 November 2016  Argus Awards for Joint & Mutual Innovation >> 06 December 2016  Digital Insurance Awards >> 13 December 2016 ▷ Tailored events : ultra-targeted professional interviews carried out by request on a precise subject  Diners Clubs, Afterwork, Breakfasts, etc. The REAVIE Congress : 27 th edition of an unmissable event for all insurance decision-makers >> 12 - 14 October 2016 7

8 A team waiting to hear from you BLANDINE FISCHER Insurance Finance Unit Manager +33 (0)1 77 92 99 92 bfischer@infopro-digital.com PHILIPPE CAMBAUD Advertising Manager +33 (0)1 77 92 92 82 pcambaud@argusdelassurance.com VALÉRIE LANDON Client Manager +33 (0)1 77 92 96 34 vlandon@argusdelassurance.com OLIVIER COTÉ Client Manager +33 (0)1 77 92 92 83 ocote@argusdelassurance.com ALAIN NGUYEN OPS Digital Sales Manager +33 (0)1 77 92 95 13 anguyen@infopro-digital.com THOMAS BAUME Events Market Supervisor +33 (0)1 77 92 97 12 tbaume@infopro-digital.com DAVINA REZZAOUI Commercial Assistant +33 (0)1 46 62 11 50 drezzaoui@infopro-digital.com The Argus de l’assurance brand belongs to Groupe Infopro Digital – 10 place du général de Gaulle – 92 160 Antony FRANCE / www.infopro-digital.com 8 AURÉLIE LOVECE Client Manager +33 (0)1 46 62 11 69 alovece@argusdelassurance.com


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