1. Management Communication Professor Paul A. Argenti Amos Tuck School Hanoi School of Business March 2002 A

2. Giao tiÕp trong qu¶n lý GS. Paul A. Argenti Tr­êng qu¶n trÞ kinh doanh Amos Tuck Khoa Qu¶n trÞ Kinh Doanh - §HQGHN 03 - 2002

3. Management Communication Communication Strategy Managerial Writing Oral Presentations

4. Giao tiÕp trong qu¶n lý ViÕt trong qu¶n lý ThuyÕt tr×nh ChiÕn l­îc giao tiÕp

5. How to Set a Persuasive Communication Strategy Message Communicator Response Audience Cultural Context

6. Lµm c¸ch nµo ®Ó lËp mét chiÕn l­îc giao tiÕp cã søc thuyÕt phôc? M«i tr­êng v¨n ho¸ Th«ng ®iÖp Ng­êi giao tiÕp Ng­êi nghe Ph¶n håi

7. Choosing an Appropriate Style: Tannenbaum and Schmidt Model Low High Audience Involvement Low Content Control

8. Lùa chän kiÓu giao tiÕp thÝch hîp: M« h×nh Tannenbaum vµ Schmidt ThÊp Møc ®é kiÓm so¸t néi dung Cao ThÊ p Møc ®é tham gia cña ng­êi nghe Cao

9. Structuring the Message: Audience Memory Curve Most Least Beginning End Memory Time

10. C¬ cÊu th«ng ®iÖp: §­êng biÓu hiÖn ký øc cña ng­êi nghe NhiÒu nhÊt Ký øc Ý t nhÊt B¾t ®Çu Thêi gian KÕt thóc

11. Choosing the Appropriate Communication Channel Communicator Response Audience Message

12. Lùa chän mét kªnh giao tiÕp phï hîp Ng­êi giao tiÕp Ng­êi nghe Ph¶n håi Th«ng ®iÖp

13. Communication Strategy Managerial Writing Oral Presentations Management Communication

14. ChiÕn l­îc trao ®æi th«ng tin Kü n¨ng viÕt trong qu¶n lý Kü n¨ng tr×nh bµy bµi nãi Giao tiÕp trong qu¶n lý

15. Linking strategy to writing From data dump to idea chart From idea chart to HSV headings Managerial Writing: Macro Issues

16. KÕt nèi chiÕn l­îc víi kü n¨ng viÕt Tõ ®èng sè liÖu ®Õn ®å thÞ ý t­ëng Tõ c¸c ý t­ëng ®Õn c¸c ®Çu ®Ò HSV Kü n¨ng viÕt trong qu¶n lý: C¸c vÊn ®Ò vÜ m«

17. Set strategy first (objective, style, credibility, audience, appeals, message structure) especially... Decide whether to write 1. Clear, practical purpose? 2. Right person? 3. Right time? 4. Too risky? 5. Too rigid? Linking Strategy to Writing

18. Tr­íc tiªn ph¶i x¸c ®Þnh chiÕn l­îc (môc tiªu, giäng v¨n, t¹o sù tin t­ëng, thÝnh gi¶, nh÷ng yÕu tè t¹o sù hÊp dÉn, cÊu tróc th«ng ®iÖp) ®Æc biÖt lµ... X¸c ®Þnh râ c¸c yÕu tè sau: 1. Môc ®Ých cã râ rµng, thùc tÕ kh«ng? 2. Cã ®óng ®èi t­îng kh«ng? 3. Cã ®óng thêi ®iÓm kh«ng? 4. Cã m¹o hiÓm qu¸ kh«ng ? 5. Cã cøng nh¾c qu¸ kh«ng ? KÕt nèi chiÕn l­îc víi kü n¨ng viÕt

19. Macrowriting: From data dump to idea chart

20. Kü n¨ng viÕt ë tÇm vÜ m«: Tõ ®èng sè liÖu ®Õn ®å thÞ ý t­ëng TrËt tù râ rµng ý t­ëng tåi C¸c tÝnh to¸n Sè liÖu ý t­ëng tèt C¸c yÕu tè C¸c chi tiÕt Suy nghÜ Giao tiÕp th«ng tin §èng sè liÖu §å thÞ ý t­ëng Rót ra kÕt luËn cã gi¸ trÞ NhÊn m¹nh kÕt luËn §Çu tiªn hoÆc cuèi cïng TrËt tù râ rµng

21. “Data Dump”: Apples and Bananas Exercise Karl Bureau Hot pad Orange Couch Joan Eggbeater Nectarine Ivan Peach Garlic Press Divan Melon Frying pan Laura Armchair

22. “ §èng sè liÖu ” : Bµi tËp qu¶ t¸o vµ qu¶ chuèi Karl V¨n phßng C¸i lãt ch¶o Qu¶ cam GhÕ ng¶ l­ng Joan M¸y ®¸nh trøng Qu¶ xu©n ®µo Ivan Qu¶ ®µo C¸i Ðp tái GhÕ tùa D­a hÊu Ch¶o r¸n Laura GhÕ cã tay vÞn

23. Idea Chart: Apples and Bananas Exercise Furniture Armchair BureauCouch Divan Kitchen Utensils Eggbeater Frying Pan Garlic Press Hotpad Names Ivan JoanKarlLaura Fruits Melon Nectarine OrangePeach

24. §å thÞ ý t­ëng: Bµi tËp Qu¶ t¸o vµ Qu¶ chuèi §å gç GhÕ cã tay vÞn V¨n phßng GhÕ ng¶ l­ng GhÕ tùa Dông cô lµm bÕp M¸y ®¸nh trøng Ch¶o r¸n C¸i nghiÒn tái MiÕng lãt ch¶o Tªn riªng Ivan JoanKarlLaura Hoa qu¶ D­a hÊu Qu¶ xu©n ®µo Cam§µo

25. Idea Charts: Batching by Reasons The industrial product plants should not be shut down. Plant economics are fundamentally sound. Industrial products can be marketed profitably. The industrial market has attractive potential. Reason

26. §å thÞ ý t­ëng Bè côc theo nguyªn nh©n Nhµ m¸y s¶n xuÊt hµng c«ng nghiÖp kh«ng thÓ ®ãng cöa TÝnh kinh tÕ cña nhµ m¸y vÒ c¬ b¶n lµ tèt C¸c s¶n phÈm c«ng nghiÖp b¸n cã l·i trªn thÞ tr­êng ThÞ tr­êng hµng c«ng nghiÖp cã tiÒm n¨ng hÊp dÉn Nguyªn nh©n

27. Idea Charts: Batching by Examples Many tasks are duplicated. Both territorial and divisional managers oversee district operations. Both headquarters and territorial supervisors handle recruiting. Many levels of management analyze the same cost information. Example

28. §å thÞ ý t­ëng Bè côc theo vÝ dô NhiÒu c«ng viÖc bÞ trïng l¾p C¸c gi¸m ®èc khu vùc vµ ph©n nh¸nh ®Òu qu¶n lý ho¹t ®éng trªn ®Þa bµn quËn Nh÷ng ng­êi l·nh ®¹o t¹i trô së chÝnh vµ t¹i c¸c khu vùc ®Òu ®¶m ®­¬ng viÖc tuyÓn dông C¸c cÊp qu¶n lý trong c«ng ty ph©n tÝch cïng mét th«ng tin vÒ chi phÝ VÝ dô

29. Idea Charts: Batching by Steps in a Process 2.Deploy the work forces to accommodate increased efficiency. 3.Ensure delivery of relevant information on work availability to the sites. Eliminate wasted effort in on-site activities. 1.Create smaller, more highly skilled work forces. Step in a Process

30. §å thÞ ý t­ëng Bè côc theo c¸c b­íc trong quy tr×nh 2. TriÓn khai lùc l­îng lao ®éng cho phï hîp víi hiÖu suÊt gia t¨ng 3. B¶o ®¶m cung cÊp c¸c th«ng tin liªn quan vÒ kh¶ n¨ng s½n cã cña c«ng viÖc ®Õn c¸c ®Þa bµn Lo¹i bá nç lùc kh«ng cÇn thiÕt trong c¸c ho¹t ®éng thùc ®Þa 1.T¹o ra lùc l­îng lao ®éng Ýt h¬n nh­ng cã tay nghÒ cao h¬n C¸c b­íc trong quy tr×nh C¸c b­íc trong quy tr×nh C¸c b­íc trong quy tr×nh

31. Idea Charts: Batching by Reason Simple control processes. Purchase a CBG’s franchise. Will grow faster than industry. Will have positive financial impact. Will be easy to absorb. Low cost. Rising profits. Separate business. Same man- agers. Growing sales. Large market share. Little retail com- petition.

32. §å thÞ ý t­ëng Bè côc theo nguyªn nh©n Quy tr×nh ®iÒu khiÓn ®¬n gi¶n. Mua th­¬ng quyÒn cña CBG SÏ ph¸t triÓn nhanh h¬n so víi møc chung cña ngµnh SÏ t¹o nªn ¶nh h­ ëng tèt h¬n vÒ tµi chÝnh SÏ dÔ dµng cã thÓ tiÕp nhËn Gi¸ thµnh thÊp T¨ng lîi nhuËn Th­¬ng vô riªng rÏ. B¸n hµng ch¹y ThÞ phÇn lín C¹nh tranh b¸n lÎ Ýt Cïng nh÷ng c¸n bé qu¶n lý

33. Macrowriting: From idea chart to HSV headings Headings and Subheadings Typography Indentations Transitions

34. Kü n¨ng viÕt cã tÇm vÜ m«: Tõ ý t­ëng ®Õn c¸c ®Çu ®Ò HSV Tiªu ®Ò vµ tiªu ®Ò phô C¸ch tr×nh bµy C¸ch dßng, lïi ®Çu dßng, c¨n lÒ... KÕt nèi (chuyÓn ®o¹n)

35. Munter Fielden Conversational or formal? Active or passive? Jargon or no jargon? Personal/impersonal Forceful/passive Colorful/less colorful 1.Editing for Style

36. Munter Fielden Ng«n ng÷ héi tho¹i hay ng«n ng÷ chÝnh thøc? Dïng c©u chñ ®éng hay bÞ ®éng? Dïng hay kh«ng dïng biÖt ng÷? Cã ng«i / kh«ng ng«i  S«i næi / thô ®éng MÇu mÌ/ ch©n ph­¬ng 1.Biªn so¹n kiÓu viÕt

37. Microwriting: Style: Conversational or Formal? 1.As per your request 2.Attached hereto please find 3.Query relative to the status of 4.Application should be made to this office for additional copies 5.Reference is made to your letter of October 23

38. Kü n¨ng viÕt ë tÇm vi m«: Phong c¸ch: héi tho¹i hay chÝnh thøc 1. Theo yªu cÇu cña ngµi 2. Xin xem phÇn göi kÌm theo 3. Muèn hái vÒ t×nh tr¹ng cña 4. NÕu muèn cã thªm b¶n sao, ®Ò nghÞ lµm ®¬n göi tíi v¨n phßng nµy 5. Xin tham chiÕu ®Õn th­ cña ngµi ®Ò ngµy 23 th¸ng 10

39. Microwriting: Style: Jargon or No Jargon? Column 1Column 2Column 3 0. integrated0. management0. options 1. total1. organizational1. flexibility 2. systematized2. monitored2. capability 3. parallel3. reciprocal3. mobility 4. functional4. digital4. programming 5. responsive5. logistical5. concept 6. optional6. transitional6. time-phase 7. synchronized7. incremental7. projection 8. compatible8. third-generation8. hardware 9. balanced9. policy9. contingency Think of any three numbers at random - 272, for example. Then read off the corresponding phrase, systematized incremental capability.

40. Kü n¨ng viÕt cã tÇm vi m«: Phong c¸ch: dïng biÖt ng÷ hay kh«ng? Cét 1Cét 2Cét 3 0. kÕt hîp 0. qu¶n lý0. kh¶ n¨ng lùa chän 1. toµn bé1. cã tæ chøc1. tÝnh linh ho¹t 2. hÖ thèng ho¸ 2. ®­îc gi¸m s¸t2. kh¶ n¨ng 3. song song3. t­¬ng hç3. kh¶ n¨ng di ®éng 4. theo chøc n¨ng4. sè4. lËp ch­¬ng tr×nh 5. ®¸p øng5. hËu cÇn5. kh¸i niÖm 6. tuú chän6. chuyÓn ®æi6. giai ®o¹n - thêi gian 7. ®ång bé7. t¨ng thªm7. dù to¸n 8. phï hîp8. thÕ hÖ thø 38. phÇn cøng 9. c©n b»ng9. chÝnh s¸ch9. dù phßng B¹n h·y tù nghÜ ra 3 con sè, vÝ dô 272 ch¼ng h¹n. Sau ®ã ®äc dßng ch÷ mµ 3 sè nµy hîp thµnh ë 3 cét trªn: Kh¶ n¨ng t¨ng thªm hÖ thèng ho¸.

41. 2.Editing for Brevity Avoiding wordiness –Impersonal openings (it/there) –Prepositions –Compound prepositions –Repetitions Avoiding overlong sentences – Break up –Add transitional words –Use internal enumeration

42. 2.Biªn so¹n l¹i cho ng¾n gän Tr¸nh dïng tõ ng÷ dµi dßng –PhÇn më ®Çu kh«ng ng«i (it / there) –Sö dông giíi tõ –C¸c giíi tõ kÐp –LÆp l¹i Tr¸nh dïng c¸c c©u qu¸ dµi –Ng¾t c©u –Bæ sung c¸c liªn tõ –Sö dông ph­¬ng ph¸p liÖt kª

43. The Editing Pyramid Strategy Objective accomplishedAudience motivated Appropriate styleMain idea emphasized Credibility establishedCulture-appropriate Macro Issues High skim valueTransitions Intro/closingParagraphs Micro Issues Brevity (e.g., wordiness, long sentences) Style (e.g., formality, passive, jargon) Correctness Wording Grammar Punctuation

44. H×nh chãp biªn so¹n v¨n b¶n ChiÕn l­îc Môc ®Ých ®¹t ®­îcHÊp dÉn ®­îc thÝnh gi¶ Phong c¸ch phï hîpNhÊn m¹nh chñ ®Ò chÝnh T¹o lËp ®­îc sù tin cËyPhï hîp vÒ v¨n ho¸ C¸c vÊn ®Ò vÜ m« Gi¸ trÞ caoChuyÓn ®o¹n Më bµi / kÕt luËnC¸c ®o¹n C¸c vÊn ®Ò vi m« Ng¾n gän (tõ dµi dßng, c©u dµi) Phong c¸ch (chÝnh thøc, bÞ ®éng, biÖt ng÷) Sù chÝnh x¸c Tõ ng÷ Ng÷ ph¸p DÊu chÊm c©u

45. Management Communication Communication Strategy Managerial Writing Oral Presentations

46. Th«ng tin trong qu¶n lý ChiÕn l­îc trao ®æi th«ng tin Kü n¨ng viÕt trong qu¶n lý Kü n¨ng tr×nh bµy bµi nãi

47. How to Structure an Oral Presentation 1.Effective openings 2.Effective previews 3.Effective main points 4.Effective closings

48. Tr×nh bµy mét bµi nãi 1.Më bµi mét c¸ch hiÖu qu¶ 2.Kh¸i qu¸t vÊn ®Ò cã hiÖu qu¶ 3.Tr×nh bµy c¸c ®iÓm chÝnh cã hiÖu qu¶ 4.KÕt luËn cã hiÖu qu¶

49. Presentation Outlines Why use outlines? How to use outlines? Cards or papers?

50. §Ò c­¬ng ph¸c ho¹ mét bµi tr×nh bÇy T¹i sao ph¶i cã ®Ò c­¬ng ph¸c ho¹? Sö dông ®Ò c­¬ng ph¸c ho¹ nh­ nµo? Sö dông tê giÊy hay tÊm card?

51. How to Use Visual Aids 1.List your main ideas on an agenda chart. 2.Provide evidence on “back up” visuals. 3.Using “stand-alone sense.” 4.Provide transitions between each visual. 5.Design graphs to show quantitative data. 6.Design diagrams to show nonquantitative concepts.

52. Sö dông c¸c ph­¬ng tiÖn trtî gióp b»ng h×nh ¶nh 1.LiÖt kª c¸c ý t­ëng chÝnh trong ch­¬ng tr×nh 2.Minh ho¹ b»ng c¸c ph­¬ng tiÖn trî góp b»ng h×nh ¶nh 3.Sö dông “ý thøc ®éc lËp” 4.Cã nh÷ng chuyÓn ®o¹n gi÷a c¸c h×nh ¶nh 5.VÏ biÓu ®å chØ quan hÖ vÒ l­îng cña sè liÖu 6.VÏ biÓu ®å chØ c¸c kh¸i niÖm phi sè

53. 1.List your main ideas on an agenda chart Improve Growth and Efficiency for Bard Company 1.Target specific customer segments. 2.Consolidate operations 3.Change product mix. Improve Growth and Efficiency for Bard Company TargetConsolidateChange

54. 1. LiÖt kª c¸c ý t­ëng chÝnh trong biÓu ®å tr×nh bµy Thóc ®Èy sù t¨ng tr­ëng vµ tÝnh hiÖu qu¶ cho c«ng ty Bard 1.Nh»m vµo nh÷ng ph©n ®o¹n cô thÓ 2.Cñng cè ho¹t ®éng 3.Thay ®æi hçn hîp s¶n phÈm Thóc ®Èy sù t¨ng tr­ëng vµ tÝnh hiÖu qu¶ cho c«ng ty Bard Môc tiªuCñng cèThay ®æi

55. 2. Provide evidence on “back up” visuals Consolidate operations: Close store #4 #1#2#3#4 Profit Pursue couples for engagement and wedding rings Attract high-school students for class rings Target parents of teens for graduation gifts Target younger customers

56. 2. Minh ho¹ b»ng c¸c ph­¬ng tiÖn trî gióp b»ng h×nh ¶nh Cñng cè ho¹t ®éng: §ãng cöa hµng sè #4 #1#2#3#4 Lîi nhuËn Theo ®uæi c¸c cÆp ®· høa h«n vµ chuÈn bÞ c­íi Thu hót häc sinh trung häc ®èi víi c¸c nhãm theo líp Chän cha mÑ nh÷ng thiÕu niªn lµm môc tiªu cho quµ tèt nghiÖp §Þnh h­íng vµo kh¸ch hµng trÎ h¬n

57. 3. Use “stand-alone sense” Hall’s model High context Relationships Credibility Agreements Low context Relationships Credibility Agreements Hall’s High Context and Low Context Cultures High context cultures Establish social relationship first. Stress personal goodwill credibility. Make agreements by general trust. Low context cultures Get down to business first. Stress expertise credibility. Make agreements by legalistic contracts.

58. 3. Sö dông “ý thøc ®éc lËp” M« h×nh Hall M«i tr­êng träng t×nh Quan hÖ §é tin cËy Tho¶ thuËn M«i tr­êng träng lý Quan hÖ §é tin cËy Tho¶ thuËn V¨n ho¸ ph¹m vi cao vµ ph¹m vi thÊp cña m« h×nh Hall V¨n ho¸ träng t×nh ThiÕt lËp quan hÖ x· héi tr­íc tiªn NhÊn m¹nh ®é tin cËy c¸ nh©n. X©y dùng tho¶ thuËn trªn c¬ së tin t­ ëng chung V¨n ho¸ träng lý §Çu tiªn nãi ngay ®Õn c«ng viÖc NhÊn m¹nh ®é tin cËy vÒ tr×nh ®é chuyªn m«n X©y dùng tho¶ thuËn dùa trªn c¬ së hîp ®ång cã tÝnh ph¸p lý

59. 4. Provide transitions between each visual Improve Growth and Efficiency for Bard Company 1.Target specific customer segments. 2.Consolidate operations 3.Change product mix. Improve Growth and Efficiency for Bard Company 1.Target specific customer segments. 2.Consolidate operations 3.Change product mix.

60. 4. Cã nh÷ng chuyÓn ®o¹n gi÷a c¸c h×nh ¶nh T¨ng c­êng møc t¨ng tr­ëng vµ hiÖu qu¶ cho c«ng ty Bard 1.Nh¾m vµo nh÷ng ph©n ®o¹n cô thÓ. 2.Cñng cè ho¹t ®éng 3.Thay ®æi hçn hîp s¶n phÈm T¨ng c­êng møc t¨ng tr­ëng vµ hiÖu qu¶ cho c«ng ty Bard 1.Nh¾m vµo nh÷ng ph©n ®o¹n cô thÓ. 2.Cñng cè ho¹t ®éng 3.Thay ®æi hçn hîp s¶n phÈm

61. 4. Provide transitions between each visual Close store #4. #1#2#3#4 Profit Consolidate operations Harness the Internet Enhance visual presentations. Use hyperlinks. Institute a purchase format. Design Issues

62. 4. Cã nh÷ng chuyÓn ®o¹n gi÷a c¸c h×nh ¶nh §ãng cöa cöa hµng sè 4. #1#2#3#4 L·i Cñng cè ho¹t ®éng Khai th¸c Internet T¨ng c­êng tr×nh bµy b»ng h×nh ¶nh. Dïng hyperlinks. X©y dùng mét khu«n mÉu mua. Nh÷ng vÊn ®Ò thiÕt kÕ

63. 5. Design graphs to show quantitative data ThiÕt kÕ ®å thÞ ®Ó tr×nh bµy sè liÖu ®Þnh l­îng

64. 5. Design Graphs (cont.) Company A has the smallest share of industry sales Company A Company B Company C Company D Client’s return on sales ranks fourth Competitor C Competitor E CLIENT Competitor A Competitor B Competitor D Component comparison Pie chart Item comparison Bar chart

65. 5. ThiÕt kÕ ®å thÞ (tiÕp) C«ng ty A chiÕm tû träng thÊp nhÊt trong doanh sè ngµnh Company A Company B Company C Company D Møc l·i trªn doanh sè cña th©n chñ ®­îc xÕp hµng thø t­ Competitor C Competitor E CLIENT Competitor A Competitor B Competitor D So s¸nh thµnh phÇn §å thÞ trßn So s¸nh h¹ng môc §å thÞ thanh

66. 5. Design Graphs (cont.) Foreign borrowing accelerated between 1994-1995 Fmkmn 8000 6000 4000 2000 90 91 92 93 94 95 Domestic Borrowing Foreign Borrowing Sales continue growing despite setback from strike in 1993 1988 1989 1990 1991 1992 1993 1994 Time Line Chart Components more than one item Line Chart

67. 5. ThiÕt kÕ ®å thÞ (tiÕp) Nî n­íc ngoµi gia t¨ng tõ 1994- 1995 Fmkmn 8000 6000 4000 2000 90 91 92 93 94 95 Domestic Borrowing Foreign Borrowing Doanh sè tiÕp tôc t¨ng bÊt chÊp sù thôt lïi do b·i c«ng vµo n¨m 1993 1988 1989 1990 1991 1992 1993 1994 Thêi gian §å thÞ ®­êng th¼ng C¸c thµnh phÇn nhiÒu h¬n mét h¹ng môc §å thÞ ®­êng th¼ng

68. 5. ThiÕt kÕ ®å thÞ (tiÕp) Piece Part Segment Part Segment Piece Part Segment Piece

69. 5. Design Graphs (cont.) Company A Company B Company C Company D Company B ranks second. Product C uses far less graphite than other products. Pathite Graphite Snafite ABCDE East generates the smallest share of profits. East South West North Jan Feb Mar Apr May Sales declined dramatically in March.

70. 5. ThiÕt kÕ ®å thÞ (tiÕp) Company A Company B Company C Company D C«ng ty B ®øng thø hai. S¶n phÈm C sö dông Ýt graphite h¬n c¸c s¶n phÈm kh¸c. Pathite Graphite Snafite ABCDE Ph©n nh¸nh miÒn §«ng cã tû träng lîi nhuËn thÊp nhÊt. East South West North Jan Feb Mar Apr May Doanh sè gi¶m ®ét biÕn vµo th¸ng 3.

71. 6.Design diagrams to show nonquantitative concepts Improve Growth and Efficiency for Bard Company 1.Target specific customer segments. 2.Consolidate operations 3.Change product mix. Improve Growth and Efficiency for Bard Company TargetConsolidateChange

72. 6.ThiÕt kÕ biÓu ®å ®Ó minh ho¹ nh÷ng kh¸i niÖm phi ®Þnh l­îng Thóc ®Èy sù t¨ng tr­ëng vµ tÝnh hiÖu qu¶ cho c«ng ty Bard 1.Nh»m vµo nh÷ng ph©n ®o¹n cô thÓ 2.Cñng cè ho¹t ®éng 3.Thay ®æi hçn hîp s¶n phÈm Thóc ®Èy sù t¨ng tr­ëng vµ tÝnh hiÖu qu¶ cho c«ng ty Bard Môc tiªuCñng cèThay ®æi

73. Management Communication Communication Strategy Managerial Writing Oral Presentations

74. Giao tiÕp trong Qu¶n lý ChiÕn l­îc giao tiÕp Kü n¨ng viÕt trong qu¶n lý Kü n¨ng tr×nh bµy b»ng lêi nãi

75. How to Deliver the Presentation Interacting with visual aids Delivering the presentation

76. Ph­¬ng ph¸p tr×nh bµy KÕt hîp víi c¸c ph­¬ng tiÖn hç trî trùc quan Thùc hiÖn viÖc tr×nh bµy

77. Interacting with Visual Aids Show only what you are discussing Explain each visual Meter out information Use pointing effectively Look at the audience

78. KÕt hîp víi c¸c ph­¬ng tiÖn hç trî trùc quan ChØ cho xem nh÷ng g× b¹n ®ang th¶o luËn Gi¶i thÝch tõng h×nh ¶nh TÝnh giê ®èi víi th«ng tin Sö dông c¸ch chØ h­íng mét c¸ch hiÖu qu¶ Nh×n vµo cö to¹

79. Overhead Slide Presentation Steps 1.Introduce the content of the slide 2.Pause to place the slide on the projector 3.Move away from the projector to address your audience 4.Develop the meaning of the slide 5.Summarize the key point 6.State your transition to the topic of the next slide

80. C¸c b­íc tr×nh bµy b»ng b¶n phim ®Ìn chiÕu 1.Giíi thiÖu néi dung cña b¶n phim ®Ìn chiÕu 2.T¹m ngõng ®Ó ®Æt nã lªn trªn m¸y chiÕu 3.Di chuyÓn khái vÞ trÝ m¸y chiÕu ®Ó nãi víi cö to¹ 4.Tr×nh bµy ý nghÜa cña b¶n phim ®ã 5.Tãm t¾t ®iÓm quan träng 6.Cã c©u chuyÓn ®o¹n cho chñ ®Ò ë b¶n phim tiÕp theo

81. How to Deliver the Presentation Interacting with visual aids Delivering the presentation

82. Ph­¬ng ph¸p tr×nh bµy KÕt hîp víi c¸c ph­¬ng tiÖn hç trî trùc quan Thùc hiÖn viÖc tr×nh bµy

83. Oral Presentations: Delivery and Relaxation How to practice How to build confidence How to relax How to deliver the presentation

84. Tr×nh bµy b»ng lêi nãi: Tr×nh bµy vµ th­ d·n C¸ch thùc hµnh C¸ch h×nh thµnh sù tù tin C¸ch th­ d·n C¸ch truyÒn ®¹t vÊn ®Ò

85. Delivering the Presentation Body language Posture and body movement Hand and arm gestures Facial expression Eye contact Vocal qualities Inflection/Pitch Rate Fillers Enunciation

86. C¸ch truyÒn ®¹t vÊn ®Ò Ng«n ng÷ cö chØ D¸ng ®iÖu vµ sù di chuyÓn c¬ thÓ T­ thÕ tay vµ c¸nh tay VÎ mÆt M¾t nh×n ChÊt l­îng giäng nãi Sù chuyÓn ®iÖu / §é cao thÊp Tèc ®é Tõ nèi Sù ph¸t ©m

87. Management Communication Communication Strategy Managerial Writing Oral Presentations

88. Giao tiÕp trong qu¶n lý ChiÕn l­îc giao tiÕp Kü n¨ng viÕt trong qu¶n lý Kü n¨ng tr×nh bµy b»ng lêi nãi