1. Propaganda The art of manipulation

2. Name calling Links a person or idea to a negative symbol Hopes the audience will reject the person on the basis of the negative symbol instead of on facts The caption: "The Jew: The inciter of war, the prolonger of war."

3. Glittering Generalities Name calling in reverse. The intent is to get the audience to approve and accept without examining the evidence The person who bought you that cubic zirconia wants you to think it’s a diamond which you would if you didn’t get the facts

4. Transfer The propagandist carries over the authority and prestige of something we respect and revere to something he would have us accept like a “doctor” telling us to eat Cheerios to lower cholesterol

5. Testimonial People endorsing a product (like LeBron James drinking Sprite) It might be good information, but it’s sugar-coated or distorted. We might think we’ll be better because we drink the same stuff as Lebron

6. Plain Folks Speakers attempt to convince their audience that they, and their ideas, are “for the people” ; that they are just like us

7. Euphemism Attempts to pacify the audience in order to make an unpleasant reality more palatable They used to say “shell shocked”, then “combat fatigue”, now “post-traumatic stress disorder”

8. Bandwagon Everyone else is doing it and so should you!

9. Fear By using people’s fears, practitioners hope to redirect attention away from the fact of a proposal and toward a decision based on that emotion

10. The Nazi movie, “The Eternal Jew” “Wherever rats turn up, they spread annihilation throughout the land, destroying property and food supplies. This is how they disseminate disease. Pestilence, leprosy, typhus, cholera, dysentery. Just like the Jews among mankind, rats represent the very essence of malicious and subterranean destruction."

11. Der Ewige Jude This is the book's cover, symbolically presenting many of the arguments against Jews. The ugly Jew is holding part of Russia under his arm, branded with the hammer and sickle. One hand holds a whip. The other hand holds bloody coins.

12. American WWII Propaganda Americans too used fear to gain support for the war.

13. War Bond Poster Hurting children was always popular in fear-based propaganda. It appeals to the most basic of human nature. War bonds were a way for civilians to help finance the war