1. 5 th Workshop of the Fundamentals of SDM OBSERVATION Takashi Maeno

2. How was Toshi’s workshop? It’s a magic to create structured ideas by Brainstorming  KJ method  Causal Loop  Leverage points  Story making ＊ No brainstorming for generating ideas. Have you got good structured ideas? – If yes, let’s go out bringing your idea! – If no, I would like to do another workshop.

3. Why observation? Usual jobs: people are divided into specialists in each areas – Engineers, Scientists, Marketing people, Accounting people, Management people Engineers/Scientists are trained for crating/analyzing things instead of finding needs of people – If you really want to know the real needs, even engineers/scientists should go out to see people and real world

4. Quantitative data in statistics Qualitative data in the real world

5. LET’S GO OUT to see how people feel about your ideas First, list up stakeholders Second, plan the interview/observation – Where? – How many people? – What to ask? – How to ask? Third, just do it! Exercise or Homework

6. Hiki-zan (reduction) workshop Observation of yourself by reducing some important parts of yourself might sometimes give you a hint for creativity. Homework: – Decide what to reduce from your life for one week – Just do it – Next week. just tell us what happened