1. e-Marketing Lecture 9 Monday 20 April 2009

2. AB Associates The Plan Assignment 2 e-Marketing News Napster Case Study

3. AB Associates Portfolio 1. An analysis of 3 websites using the criteria developed in Assignment 1. 2. A rationale for your choice of websites 3. A design brief and plan for a website for a business idea, which could either come from the Innovation and Ideas Generation or Double Project units 4. A bibliography of articles and on-line sources used to monitor developments in Internet technology

4. AB Associates 1. Analysis of 3 websites Each analysis should include the following elements: A completed criteria for the website A report analysing the website

5. AB Associates Report URL for the website Analysis of the strengths and weaknesses of website based on your criteria (50%). The analysis should be based on an analysis of how well the website meets the goals of the business. Suggestions for improving website (50%) No more than 2 sides of A4.

6. AB Associates 2. Rationale for choice of websites Should explain why you have chosen the 3 websites. No more than 1 side of A4.

7. AB Associates 3. Design brief and plan for a website for a business idea Explanation of your business idea (10%) Explanation of design principles upon which your website will be designed (20%) Description of design elements website will include (25%) Explanation of how website will meet the goals of your business idea (25%) Plan detailing the design stages need for your website (20%). This can be presented as either a diagram or in writing.

8. AB Associates 4. Bibliography Should provide evidence of independent monitoring of developments within world of website design and e-Marketing.

9. AB Associates Useful websites www.emarketer.com www.useit.com www.uie.com ww.w3.org/WAI/ www.usableweb.com/ www.webdesign.about.com/ www.pantos.org/atw/usable.html

10. AB Associates e-Marketing News #amazonfail (2009)

11. AB Associates e-Marketing News e-Commerce Exposition 2 June 2009 Google University e-commerce North (2009)

12. AB Associates Warmer In groups brainstorm everything you know about napster. Think about: History Value proposition Strategy Customers Distribution Competition Risk factors

13. AB Associates Tasks Task 1: Answer the following questions: Use Marketing Mix to review different aspects of napster’s marketing strategy Evaluate napster’s value proposition (log on if necessary) What would be your recommendations for napster’s marketing team. Use marketing mix. Task 2: Use your criteria to evaluate www.napster.co.uk www.napster.co.uk Compare with others in your group E-mail to Lee (20 April 2009) Write report (26 April 2009, 12:00)

14. AB Associates References: Chaffey, D. (2007) E-Business and E- Commerce Management. 3 rd ed, Pearson Education. #amazonfail (2009) [online] http://ncac.org/images/ncacimages/amazonfail. png [accessed 17 April 2009]. http://ncac.org/images/ncacimages/amazonfail. png e-commerce North (2009) [online] www.ecommercenorth.co.uk [accessed 16 April 2009]. www.ecommercenorth.co.uk